Public relations is more than getting placement in a publication. It’s the art of managing opinion about your organization and your brand among your various audiences — clients, prospects, employees, volunteers and the general public — by disseminating genuine, relevant, positive information. And it’s an art we are really good at.
We’re not just bragging either. DNA’s award-winning team has helped over 300 organizations increase their reach into the communities they serve. First of all, we know the local media – personally. We know how to reach them, what they look for in a story, who their readers and viewers are. Our team is skilled at writing press releases, staging news conferences, drafting speeches and capturing images. We can help you tell your story in a succinct, compelling way that will convey your message, build rapport with your stakeholders and enhance your organization’s image. Let DNA help plan your overall PR strategy, build your media relations, craft key messages and achieve all of your organization’s goals with our public relations expertise.
Elements of public relations:
- Press releases
- Media alerts
- Press coverage records/analysis
- Pitch development
- Media kits
- Press conferences
- Media training seminars
- Opinion editorials
- Coordination of photography & interview opportunities
- Community and media relations
- Annual reports
- Speech writing
DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, presented to a class of Clemson University communication studies students about stakeholder communications on March 3.
“Presenting to a class that […]
Do you remember the classic movie line “If you build it, he will come” from the 1989 American fantasy-drama, Field of Dreams? Farmer Ray Kinsella, played by Kevin Costner, hears a voice and […]
DNA Creative Communications (DNA) received six awards at the South Carolina Public Relations Society of America (SCPRSA) Run for the Mercury awards banquet that was held at The Loft at Falls Park in Downtown […]