The South Carolina Chapter of the Public Relations Society of America (SCPRSA) recently recognized the charitable efforts of Debbie Nelson, principal of DNA Creative Communications (DNA), with the 2012 George L. Johnson Community Spirit Award. Nelson accepted the award from its namesake, George Johnson, for the extensive nonprofit programs she has created at DNA since 2009 – LIVE HERE GIVE HERE and Shine the Light on Your Nonprofit. The George L. Johnson Community Spirit Award was originally created in 1995 to recognize outstanding achievement in service to the community above and beyond the day to day duties of our public relations careers.

The firm also received for the second year the 2012 Mercury Award for Public Service for its work on Project Rx: A River Remedy, as well as received the 2012 Silver Wing Award of Merit for the design and development of Renewable Water Resources’ Annual Report to the Community. Accepting these awards for their team’s work was DNA Account Manager Emily Kosa and Account Coordinator Meg Ried, presented by current SCPRSA President Alice Grey Harrison.

SCPRSA’s Mercury Awards recognize public relations programs and campaigns, while the Silver Wing Awards recognize outstanding tactics used in those campaigns. Public relations practitioners across the state are eligible to enter the awards competition, which was judged this year by the PRSA chapter in Roanoke, Virginia.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit