Debbie Nelson, principal of DNA Creative Communications (DNA) attended the SC Association of Special Purpose Districts’ annual conference earlier this month to present on the importance of branding and its value within a government organization.

“Branding is essential to any organization’s marketing plan, particularly those that serve the public sector community,” said Nelson. “Government agencies that spend efforts on strategic branding can ultimately reinforce public awareness of their mission, as well as build confidence and trust in their operations.”

Special Purpose Districts (SPD) provide a variety of services tailored to address the service needs in the communities of which they are a part. Purposes range from police and fire protection to construction and maintenance of roads, water and sewer services. More than 50 officers representing SPDs around the state attended the annual conference, which gives members the opportunity to exchange ideas and hear guest speakers present on different aspects relevant to the industry. The conference was held at the Westin Poinsett in Greenville. DNA specializes in providing public education and communication services to nonprofits, government organizations and SPD organizations. For more information, please contact Debbie Nelson at (864) 235-0959 x2.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit