Debbie Nelson, principal of DNA Creative Communications (DNA) recently received the “Creative Spirit” award on behalf of her team at the 2011 Charitable Giving Awards. The event was hosted by the Community Foundation of Greenville, Town Magazine and the Greenville Journal.

The Creative Spirit award recognized DNA for its continuous support of community organizations, a mission that lies at the very core of the company. Two years ago, Nelson and her staff launched their Live Here Give Here program, which is a year-long, pro-bono partnership where one area nonprofit receives DNA services to help develop strategy in public relations, branding or social media. After reviewing numerous applications, DNA recognized that a great need existed in the nonprofit arena, and they wanted to reach out to a larger number of organizations. From that revelation, the “Shine the Light on Your Nonprofit” educational series was born. The DNA team hosts seminars in branding, social media, media relationship-building and special event sponsorships to community organizations during the annual series. In 2010, around 400 people representing 130 nonprofits from across the Upstate attended the seminars.

Nelson and her staff were very appreciative of their recognition at the Charitable Giving Awards.

“Thank you so much for this incredible honor. Supporting the community that has helped our business thrive is the foundation of our company–you could say it’s in our genes. We are truly humbled and appreciative to be recognized for our work,” says Nelson.

The team at DNA estimates that they have donated more than 1,700 hours in the development and execution of their nonprofit campaigns.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit