Greenville, S.C. (October 5, 2011) – Debbie Nelson, principal of DNA Creative Communications (DNA) and Dana Morgan, Account Manager, travelled to Florence to give social media recommendations and insight to Chief Development Officers of the SC Technical College System. The presentation by DNA focused on how to effectively use online tools to communicate with alumni as well as utilize branding techniques to help foster online relationships with donors.

“Cultivating alumni spirit through social media outreach can provide limitless opportunities to the higher education fields. From serving as a central online community, an outreach mechanism and a connector between alma mater and real world, an effective social media presence by a college can propel its alumni relations and giving programs forward,” said Nelson.

More than 30 development officers and grant writers representing technical colleges around the state attended the Peer Group Retreat to identify effective strategies and opportunities in economic development, grant-writing and online communications for foundations. The Retreat was held at the Southeastern Institute of Manufacturing Technology (SiMT) in Florence, a premiere technical service provider and training facility for industries in the Southeast.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit