Debbie Nelson, founder and principal of DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofit organizations, presented at the Bank of Travelers Rest Spring Joint Advisory Board Luncheon on May 20.

“I am always honored to share my experiences with the Greenville small business community,” said Nelson. “Incorporating marketing and public relations tactics into your business plan is a crucial factor to expand and succeed.”

Nelson’s presentation shared valuable insight into utilizing marketing and public relations dollars as a small business. Nelson is familiar with being a small business owner and has grown DNA from a part-time, home-based special events business to a full-service public relations and marketing firm with an office downtown Greenville.

The luncheon, held for Bank of Travelers Rest board members, took place at the Trone Student Center on Furman University’s campus. For more information on the Bank of Travelers Rest, contact Eric Wall, VP and Marketing Director, at 864-834-9031 ext. 1302 or visit

To learn more about DNA Creative Communications, visit or call Debbie Nelson at 864-235-0959.

DNA Creative Communications

DNA is a public relations and inspirational marketing firm that partners with non-profit and government organizations that enhance the quality of life in their communities. Founded in 1997 in Greenville, South Carolina, DNA has worked with more than 230 organizations in the education, human services and environmental sectors. The Public Relations Society of America, the International Association of Business Communicators and the American Advertising Federation have recognized the firm’s work. DNA is the proud founder and producer of Shine the Light Nonprofit Forums, an annual series of educational workshops presented across South Carolina. For more information, call 864.235.0959 or visit