Media Relations

A nonprofit’s reputation is constantly at stake and as much as we don’t like to think about it, it is imperative that we plan for that potential media crisis that we hope will never come. Our experienced DNA staff members can work with your team to help you leverage relationships with the news media to benefit your organization – something that is critical during a crisis. We can also train your team to proactively build strategic media relationships that will result in your organization being continuously positioned well before your target audiences. We can assist you in crafting key messages that deal with difficult issues so that you are prepared to respond with confidence when the media calls.