DNA Creative Communications account executive, Whitney Howell, recently presented at the 2009 Annual Meeting of the South Carolina Cancer Alliance (SCCA). The SCCA is a state-wide coalition with more than 1,000 organizations and individuals focused on reducing the cancer burden in South Carolina. The annual meeting held on October 23, 2009 in Columbia, South Carolina was themed “Tools of the Trade” and served as an opportunity for members to exchange ideas and hear from guest speakers.

Howell’s presentation, “Becoming E-literate in a Social Media World,” addressed effectiveness of utilizing social media to achieve marketing goals. Howell explained specific strategies behind the various types of social media and how organizations and individuals can incorporate them into their marketing campaign to reach their target audiences, achieve communication goals, and increase awareness and donations.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit www.dnacc.com.