The current generation of young people thrive on creativity, technology and hands-on activities. They are capable of bringing new ideas to the table, but since their way of thinking and communicating is different, reaching out to them can be a challenge. Are you at the end of your rope trying to attract millennials to your nonprofit? If so, take a few minutes to familiarize yourself with these 5 strategies to engage a younger audience to your organization.
1. Do your homework.
Not one individual is alike. Different people learn in different ways so take the time to research everything possible about the current younger generation: How do they connect and communicate? What interests them? What motivates them? According to a recent article, Millennial Donors Are A Breed of Their Own, millennials tend to care more about issues, and less so about organizations. That means your marketing efforts should demonstrate your expertise on the cause, which will inspire them to take action and make a difference.
2. Be social.
The current generation of young adults are wired and attached at the hip with their smartphones. Being online is their comfort zone. They spend a majority of their time on social media – Facebook, Twitter and Instagram. If you haven’t already, start utilizing social media to proactively connect with young people and promote your organization.
Follow and Like other organizations that interest them to garner more attention. Posting on a regular basis gives your organization the power to start a conversation. Setting up social media accounts is an easy process too! Take advantage of social media managements tools like Hootsuite, which gives you the ability to manage all social networks from one dashboard.
3. Be creative and learn to communicate in 140 characters or less.
As Dr. Seuss says, “Why fit in when you were born to stand out?” In order to successfully engage a younger audience, your nonprofit needs to ignite creativity. Use visuals such as photos and infographics when promoting your organization and events. Develop interactive games and other fun activities in your recruitment efforts and online presence.
This generation in particular, expects to receive information by a simple click of a button. Make this possible for them by making your emails visually engaging and to the point. On a side note, make sure all content is mobile friendly because they’re most likely to check and receive everything on their smartphones.
4. Word of mouth.
Young adults are more likely to take action if they hear or see it from another individual in their age group. Try to put together a small group of young volunteers who can start engaging and recruiting their generation. Also, let volunteers participate at every level of your organization. The more they are involved, the more important they will feel, and the more passionate they will become about your nonprofit. The more passionate they are, the more likely they will spread the word about your organization to their peers.
5. Be transparent.
People are more likely to participate in your nonprofit if the information that supports your cause is clear and concise. The internet makes it easy for anyone to Google anything so making sure your organization’s information is transparent will give people a reason to jump on board. Being transparent in your nonprofit helps create trust amongst young members and encourages more of an initiative to partake in what you have to offer.