Here at DNA Creative Communications, we’re always in the spirit of giving – even in the “off-holiday seasons.” DNA has dedicated many hours of pro bono work to nonprofits since our creation in 1997. Annually, DNA offers our Live Here Give Here (LHGH) program in which we partner with a nonprofit to donate our time and services for one full year. We also host the Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations.

To continue our joy of giving back, we participated in CreateAthon last month, a 24-hour, work-around-the-clock creative blitz during which communications firms across the world provide nonprofit design services on a pro bono basis. Since the program’s creation in 1998, over 80 agencies internationally have participated in the CreateAthon network, holding CreateAthon events in their respective markets.

DNA was feeling extra ambitious (and warm-and-fuzzy) when we agreed to hold a CreateAthon event for the Upstate, so we chose not one, but THREE nonprofits to participate. REACH Upstate, Greer Community Ministries and Greenville County Youth Orchestras were selected through a competitive application process and notified in September. Each nonprofit had a different communications project in mind and we carefully delegated the work to our team, ensuring the projects could be successfully executed in 24 hours.

Once we established the framework and plan for each pro bono project, we selected a representative from all three organizations to be our “lucky” person of contact during the 24-hour blitz should a question arise or approval become necessary. I have outlined the CreateAthon work we completed for all three organizations below.

REACH Upstate
Updated logo with a brand standards manual
New Website template

Greer Community Ministries
Expanded and edited current brochure to reflect new logo and define who they are

Greenville County Youth Orchestra
Interchangeable poster and advertisement templates
Website adjustments

Once the CreateAthon blitz was finished (and we got some sleep), we presented our work to all three clients and gave them a chance to ask questions and “take it all in.” When we were finished and returned back to the office, these are the emails we received as testimonials from the three organizations:

“A huge thank you to DNA Creative Communications! DNA’s staff met with us to discuss our mission, goals, programs, target audiences, etc. DNA’s final product was beyond our wildest dreams. The 24-hour CreateAthon event allowed DNA to take our new logo created by our staff and transform it into an outstanding logo with a clever tagline. In addition, DNA aided to our website and created a more current, interactive website that is easier to navigate. Our Board of Directors, staff and the parents and teenagers that we serve with our Prevention Education programs are thrilled with the results.”
– Valerie Kirby, Executive Director of REACH Upstate

“Greer Community Ministries was extremely privileged to work with DNA Creative Communications through CreateAthon. Everyone we worked with was courteous, respectful, and knowledgeable. What we liked best was that they made it their business to see our organization and its mission as we see it and translate that into a designed communication piece that reflected more than information. The mechanics of the piece are woven together to form a brochure that is uniquely ours. It invites you in and calls for action. The icing on the cake is that they were good stewards of time, effective and efficient through the whole process.”
– Cindy Simpler, Executive Director of Greer Community Ministries

“The staff and board of GCYO were very excited to be selected as one of DNA’s CreateAthon recipients. We are a small non-profit with a small budget. Hiring a marketing firm to create our print material hasn’t been an option. Our main project request was to have DNA create poster and ad “templates” that I, or a volunteer, could easily update for each of our events. The staff at DNA was a joy to work with: detail driven yet gracious and generous in their time. One of the staff members even took it upon himself to help us out by doing some much needed website updates. In addition to all of this, they selected us to receive 6 months of free advertising on!”
– Holly Caprell, Executive Director of Greenville County Youth Orchestras

Stay tuned for information on how your nonprofit can apply for the 2014 Upstate CreateAthon.