Greenville S.C. (July 2, 2012)-DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc, and United Way of Greenville County, is hosting a seminar, “Web Fusion 2.0: Finding Your Web Future,” to help nonprofits round out their online communications.

The seminar will feature a special presentation by the authors of the recently-released book 101 Social Media Tactics for Nonprofits, Melanie Mathos and Chad Norman. Melanie and Chad will provide nonprofits 101 ways to engage supporters, share their missions, and inspire action using the social web. The presentation will include online giving and social fundraising, branding your Facebook page, creating videos and other content for the Web, and more.

Web Fusion 2.0” will be held at the Salvation Army Ray & Joan Kroc Corps Community Center from 8:00 a.m. to 12:00 p.m. on July 25th. To register for the workshop, please visit or call 864-235-0959 extension 0. Session registration is $65 and includes breakfast and materials. Plus, the first 50 registrants will receive a FREE copy of the book 101 Social Media Tactics for Nonprofits!

In addition to the special presentation by Melanie Mathos and Chad Norman, Debbie Nelson of DNA and Dan Rundle of The Worthwhile Company will introduce their annual pro bono programs, Live Here Give Here and Web for Good. Debbie and Dan will answer questions on their application and selection processes and how they structure these important relationships to ensure that everyone benefits. In addition they will share stories with recent program recipients.

The seminar will also include roundtable discussions on the following topics:

  • Social Fundraising:  Turning social media into dollars
  • Demystifying Digital Media: Make online marketing work for you
  • Podcasts 101: Learn how to conduct an interview on the web and then publish it
  • Web Trends: Choosing a web platform
  • Developing an online strategy roadmap

Additional workshops in DNA’s 2012 “Shine the Light on Your Nonprofit” series include:

  • Brand Handling: Expanding the Power of Your Message – Sept. 12
  • Power Surge: Maximizing the Board Chair/ED Relationship – Oct. 24
  • Power Pitch: Amplify Your PR through Storytelling – Nov. 7

For complete details, and for a full list of upcoming workshops, please visit DNA’s website at or call 864-235-0959 extension 0.

The 2012 series sponsors are the Community Foundation of Greenville, United Way of Greenville County, Hollingsworth Funds, Inc, Dixon Hughes Goodman, Greenville Hospital System University Medical Center, Sullivan Company, Greenville Journal, Martin Printing Company, and TOWN Magazine.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit