DNA Creative Communications (DNA) hosted “Web Fusion: Tracking and Training your Visitors” on July 20th at Immedion LLC. This half day workshop was the second session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series. Over 45 representatives from nonprofits across South Carolina attended the seminar which stressed the importance of creating a strong online presence by utilizing a variety of tools and resources.

Web Fusion featured three keynote speakers: Amy Wood, News Anchor at WSPA Channel 7; Hannah Rogers Metcalf, Attorney at Law; and Dan Rundle, CEO of The Worthwhile Company. In addition, there were six interactive table sessions mediated by DNA and Worthwhile staff. Table discussions allowed nonprofits to interact and network while gaining knowledge of evolving online topics. Subjects covered include Google for Nonprofits, SEO, Social Media, Blogging, E-Communication, and Google Analytics.

The “Shine the Light on Your Nonprofit” series was developed as a resource to help the widespread communications needs among the nonprofit community. In 2010, 400 attendees representing over 120 nonprofit organizations participated in the seminars. The next session of the 2011 series is “Brand Control: Harnessing the Power of Your Message.” It will be held on September 24th at The University Center of Greenville. To find out more or register for a future seminar, visit www.DNACC.com

The 2011 “Shine the Light on Your Nonprofit” series sponsors include the Community Foundation of Greenville, Dixon Hughes Goodman, Greenville Forward, The Greenville Journal, Greenville Hospital System, HR Experts on Demand, Martin Printing Company, and Immedion LLC.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit www.dnacc.com.