DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, presented Telling and Selling Your Story to the South Carolina Recreation and Parks Association (SCRPA) at their Southern Leisure Management and Trends Conference in Greer.

“We were honored to address this group of statewide leaders,” said Debbie Nelson, founder and president of DNA. “The SC Recreation and Parks Association provides many training opportunities for its members to better serve and promote the beautiful parks of our state.”

Presentation topics covered everything from creating an annual communications plan and identifying your target audience, to developing relationships with the media and sticking to your brand standards. Conference attendees included parks and recreation leaders from across the state, representing every county and the major SC destinations.

About DNA Creative Communications

DNA is a public relations and inspirational marketing firm that partners with non-profit and government organizations that enhance the quality of life in their communities. Founded in 1997 in Greenville, South Carolina, DNA has worked with more than 230 organizations in the education, human services and environmental sectors. The Public Relations Society of America, the International Association of Business Communicators and the American Advertising Federation have recognized the firm’s work. DNA is the proud founder and producer of Shine the Light Nonprofit Forums, an annual series of educational workshops presented across South Carolina. For more information, call 864-235-0959 or visit www.dnacc.com.