DNA Creative Communications (DNA) hosted “Power Surge: ‘Pitching Your PR’ Bootcamp” at CU-ICAR last week. The workshop was the final session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series.  More than 50 representatives from nonprofits across the Upstate attended the half-day seminar which focused on building and implementing key elements of a successful public relations strategy.

As a unique element to the seminar, participants were able to gain exclusive insight into the world of media relations from local area experts. Featured speakers included: Robyn Zimmerman of Greenville Hospital System, Lyn Riddle of The Greenville Journal, and Lee Brown and John Hendon of WYFF 4. Topics included the importance of media relations, how to pitch a story, and the differences among print, television and online media.

Nonprofits also gained hands-on training in crisis communications during break-out sessions that concluded with a mock press conference. “Crises do not discriminate, and can happen to any organization—nonprofit, business or corporation. Our goal through the interactive break-out sessions was to demonstrate the importance of having a crisis communications plan in place now, to protect your organization later,” said Dana Morgan, Account Manager at DNA.

The “Shine the Light on Your Nonprofit” series was originally developed as a resource to help the widespread communications needs among the nonprofit community. In 2010, 400 attendees representing over 120 nonprofit organizations participated in the seminars.  DNA plans to announce the 2012 seminar topics at the beginning of next year.

“Serving as a resource and offering guidance to nonprofits through our ‘Shine the Light’ series has been a remarkable experience for the DNA team,” said Debbie Nelson, Principal of DNA. “Through the support of our community sponsors, invaluable contributions made by our guest speakers and dedication shown by our participants, our workshops are able to give back to a community of nonprofits that gives us so much.”

Sponsors of the 2011 series included the Greenville Hospital System University Medical Center, Community Foundation of Greenville, Dixon Hughes Goodman, Greenville Forward, The Greenville Journal, HR Experts on Demand and Martin Printing Company.

DNA Creative Communications

DNA is a full-service communications firm specializing in advertising, branding, e‐communications, public relations and special event planning. The DNA team develops and executes strategies for clients in various arenas, including education, housing, healthcare, recreation and the environment.   DNA offers an annual LIVE HERE GIVE HERE program – a pro bono initiative that allows DNA to select and partner with a local nonprofit to develop a sustainable communications strategy.  DNA is the proud recipient of the Greenville Chamber’s 2005 Small Business of the Year Award. For more information, please call 864‐235‐0959 or visit www.dnacc.com.