DNA Creative Communications (DNA), a public relations and marketing agency for nonprofits in Greenville, SC, presented Recruiting via Social Media at the South Carolina Association of School Administrators (SCASA) 2014 Personnel Fall Conference in Greenville on September 25.

“It is very important that school administrators are sharing appropriate, positive content about their districts on both personal and district social media accounts,” said Katie Ward, Account Coordinator at DNA. “Recruiting new faculty and staff on social media is a rising trend this year and our state’s school districts are picking up on this method.”

The SCASA 2014 Personnel Conference was a two-day event held at the Westin Poinsett in downtown Greenville. More than 125 school administrators representing districts around the state attended to learn about school culture, evaluations, marketing, social media and human resources.


About DNA Creative Communications
DNA is a public relations and inspirational marketing firm that partners with non-profit and government organizations that enhance the quality of life in their communities. Founded in 1997 in Greenville, South Carolina, DNA has worked with more than 230 organizations in the education, human services and environmental sectors. The Public Relations Society of America, the International Association of Business Communicators and the American Advertising Federation have recognized the firm’s work. DNA is the proud founder and producer of Shine the Light Nonprofit Forums, an annual series of educational workshops presented across South Carolina. For more information, call 864.235.0959 or visit www.dnacc.com.

About SC Association of School Administrators
The South Carolina Association of School Administrators advocates for a worldwide education for the children of South Carolina and provides leadership development for its members. SCASA is governed by an elected Board, with representation from each division. SCASA represents the interest of students and administrators at the highest level of state government, actively pursuing decisions which are most beneficial for education. For more information, call 803-798-8380 or visit http://www.scasa.org/.