DNA Creative Communications (DNA) hosted “Brand Control: Harnessing the Power of Your Message” at the University Center of Greenville last week. The workshop was the third session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series.  More than 60 representatives from nonprofits across the Upstate attended the seminar which stressed the importance of establishing and maintaining consistency in brand identity.

Brand Control also featured Attorney Doug Lineberry of Dority & Manning, P.A., who spoke about the fundamentals of trademarks and the advantages to registering your brand.  In addition, there were six interactive table sessions mediated by DNA team members. Table discussions allowed nonprofits to interact and network while gaining knowledge about branding concepts.  Topics included creating a brand guide, uniform messaging and developing an effective elevator pitch.

The “Shine the Light on Your Nonprofit” series was originally developed as a resource to help the widespread communications needs among the nonprofit community. In 2010, 400 attendees representing over 120 nonprofit organizations participated in the seminars.  The next session of the 2011 series is “Power Surge: Pitching Your PR” and will be held on November 16 at CU-ICAR. To find out more or to register for the workshop, visit www.DNACC.com

Sponsors of the series include the Community Foundation of Greenville, Dixon Hughes Goodman, Greenville Forward, The Greenville Journal, HR Experts on Demand and Martin Printing Company.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit www.dnacc.com.