Debbie Nelson of Debbie Nelson & Associates, LLC (DNA) gave a presentation to the South Carolina Special Purpose District (SPD) Association. There are more than 500 Special Purpose Districts providing water, sewer, fire, recreation, health, trash collection, natural gas and airport services. The goals of the SPD Association are achieved through training programs, seminars, workshops, public relations and as a provider of service to local SPDs.

Nelson’s presentation addressed effective communication strategies for SPDs as well as for the Association as a whole. The presentation focused on ways to strengthen organizational identity, build stakeholder confidence, establish strong media relationships, communicate with key stakeholders, provide educational opportunities and tools, and develop an annual communications plan.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit