Debbie Nelson, founder of DNA Creative Communications (DNA), presented at the 19th South Carolina Annual Environmental Conference, hosted by the Water Environment Association of South Carolina (WEASC) and the South Carolina Section of the American Water Works Association (SCAWWA). The five-day conference, held at Kingston Plantation in Myrtle Beach, offered concurrent technical sessions covering various environmental topics, each centered on the conference theme, “Stewardship for a Sustainable Future.”

Nelson’s presentation, entitled “Who Said the ‘S’ Word? Sustainability in the Midst of Chaos,” addressed the responsibility of water and wastewater treatment organizations to ensure the sustainability of water. Nelson explained how organizations can build and maintain customer relationships with the intent of sustainability by implementing manageable tools and communication strategies. Her presentation covered specific factors necessary to help organizations achieve this goal, including strengthening organizational identity, developing an internal and external communications plan, establishing and maintaining a strong public relations plan, and providing educational opportunities and tools to promote the organization’s cause.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit