DNA Creative Communications’ Principal, Debbie Nelson, recently attended the American Association of Advertising Agencies’ (AAAA) Professional Development Seminar held at Wake Forest University in Winston-Salem, North Carolina. This seminar entitled, “Agency 2.5: How Agencies are Transforming for the Future,” explored the necessary changes agency professionals must make in order to deliver solutions to clients in the new digital and economically-challenged marketing environment.

Workshop participants were able to discuss traditional agency functions and determine which aspects need to be reworked reinvented and which need to be relinquished. Topics discussed included social media, analytics, user experience and reputation management. This seminar provided a great opportunity for agency professionals of all levels in all disciplines to exchange thoughts and advice regarding the changing world of advertising.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit www.dnacc.com.