Debbie Nelson, small business owner, recently presented the November seminar for the YWCA’s monthly yW Emerging Entrepreneur series. The group focuses on educating and equipping women and minorities with the skills for success in business.

Nelson, owner of Debbie Nelson & Associates and the 2005 Small Business of the Year recipient, spoke on business marketing. The presentation, entitled “Shoestring Marketing: Building Your Business within Your Budget,” highlighted a variety of hands-on and cost-effective tactics to jump-start a business.

Attendees to the presentation constituted a variety of business in different stages of their marketing campaigns. Nelson offered practical solutions to reaching the right audiences from her 10 years in the marketing, advertising and public relations fields.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit