Debbie Nelson and Emily Kosa of Debbie Nelson & Associates, LLC (DNA) recently presented at the South Carolina Rural Water Association’s (SCRWA) Annual Board of Directors Conference. Working with several Upstate public utilities, DNA has developed a regional niche in the water and wastewater industry. Their growing experience reflects a detailed understanding of the challenges and issues that public utilities face.

 Nelson and Kosa’s presentation addressed the importance of branding and developing marketing plans for the water and wastewater industry, as well as developing effective communications strategies. Presentation topics included:

  • Branding and Its Importance
  • The Need for Stakeholder Feedback
  • Strengths, Weakness, Opportunities, Threats (SWOT) Analysis
  • Developing a Marketing Plan
  • Visual Identity

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit