Dana Morgan and Whitney Howell, of DNA Creative Communications (DNA), recently presented at the South Carolina Association of Nonprofit Organizations’ (SCANPO) 12th Annual Nonprofit Conference in Spartanburg. Approximately 400 people attended the three-day event, which offered various sessions focused on the conference theme, New Ways of Thinking: Collaboration, Change, Results.

Morgan and Howell conducted a session entitled, “Becoming E-literate in a Social Media World,” in which they addressed the necessity and effectiveness of utilizing social media to achieve marketing goals amidst its increasing popularity in today’s culture. They explained specific strategies behind various types of social media and how organizations can utilize them to achieve communication goals and reach their target audiences.

South Carolina Association of Nonprofit Organizations

SCANPO serves as a vital resource for South Carolina nonprofit organizations. SCANPO seeks to strengthen and support nonprofits in South Carolina by offering training opportunities, advocating for the state’s nonprofit community and encouraging communication between fellow nonprofits throughout South Carolina.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit www.dnacc.com.