101 Social Media Tactics for Nonprofits, by Melanie Mathos and Chad Norman, features action-based plans that nonprofits can implement right away, with most featured resources being free (i.e. Facebook, Twitter, YouTube). The authors divide the tactics into five key categories: setup, communicate, engage, fundraise and measure.
Each tactic takes you step by step through what tools you’ll need to implement it, how to do it and why it’s so important to your organization. There are photos, links to websites and real-world examples of organizations using each tactic.
For example, to allow supporters to post content on your Facebook page (tactic 9), all you need is a Facebook page and a commenting policy. There are six simple steps in the “how to do it” section, followed by a discussion of how LIVESTRONG effectively uses its Facebook page.
By implementing any number of these 101 social media tactics, an organization can develop its web presence and use social media to meet its goals and objectives.
About Melanie Mathos:
As the senior public relations manager at Blackbaud, Inc. – a supplier of software and services specially designed for nonprofits – Melanie Mathos spreads news about Blackbaud’s products, services and customers. She co-manages the company’s social media channels and contributes to the NetWits ThinkTank blog. Melanie also serves on the board of directors of Fields to Families – a Charleston organization dedicated to providing fresh, healthful food to the hungry – where she leads the fundraising efforts and communications. Prior to joining Blackbaud in 2005, she worked as a development consultant in the publishing industry. She has a degree in journalism from Michigan State University.
About Chad Norman:
Chad Norman is a digital marketing strategist, designer and author who has worked with nonprofits his entire career. As the Internet marketing manager for Blackbaud, he develops corporate website content, implements social media strategy and manages the blogging program. In 2007, he founded Go Green Charleston, a technology-focused nonprofit helping Charleston-area residents connect, stay informed and mobilize around the local sustainability community. He also serves on the board of directors of Fields to Families, managing web strategy.