Greenville S.C. (October 29, 2012) – DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc., and United Way of Greenville County, continues its 2012 “Shine the Light on Your Nonprofit” educational series with its fifth session “Power Pitch: Amplify Your PR through Storytelling” on November 7th.

“Power Pitch” will take place on Wednesday, November 7th, from 8:30 am to 12:00 pm at the Salvation Army Ray & Joan Kroc Corps Community Center, located at 424 Westfield Street in Greenville, SC. Registration is currently open online at The cost is $65 and includes breakfast and materials.

This interactive workshop will focus on the power of storytelling and will give nonprofits the skills to consistently tell their stories in new and interesting ways.

The session will feature two guest speakers, Sean Muserallo of WYFF and Robyn Zimmerman of Greenville Hospital System University Medical Center, as well as an interactive activity on crafting a powerful story.

Muserallo joined WYFF in 2008, but has held several other reporting jobs throughout the country being granted the opportunities to cover a wide array of stories from the Virginia Tech shooting to the Michael Vick case. Since moving to Greenville, he has been fully invested in serving the community, volunteering with Hands on Greenville, Greenville Humane Society, PULSE, the Ronald McDonald House, and many more.

Zimmerman has served as the Director of Public and Community Relations for GHS for the past 12 years. She serves as the spokesperson and oversees news media relations, community relations, partnerships and outreach, and corporate communications. Zimmerman also worked on-air in broadcast for 12 years with South Carolina ETV, WSPA-TV Channel 7 in Spartanburg and KGUN-TV in Tucson, Arizona. Currently, Zimmerman teaches communication classes at Greenville Technical College, serves as a Senior Associate for Furman University’s Center for Corporate and Professional Development and serves on the boards of the March of Dimes and Centre Stage Theatre.

The 2012 series sponsors are the Community Foundation of Greenville, United Way of Greenville County, Hollingsworth Funds, Inc., Dixon Hughes Goodman, Greenville Hospital System University Medical Center, Sullivan Company, Greenville Journal, Martin Printing Company, and TOWN Magazine.

For more information, please visit DNA’s website at or call 864-235-0959 extension 6.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit