Hosting an event? Wondering how to promote it? A press release is one of the best and most cost-effective ways to promote a campaign or an event or to raise awareness about an issue. A well-written press release can be very effective in helping you spread your message and educate the community about your mission.

Every press release has a basic structure. Below are 10 tips to help you get started with your first press release:

  1. Put your organization’s logo and the words “FOR IMMEDIATE RELEASE” at the very top of the page.
  2. Include the contact information of your organization’s spokesperson or a dedicated staff person who is familiar with the topic. List the name, title, phone number, and email address.
  3. Create a headline that is succinct, but also informative. It should be centered on the page and is usually written in bold. You can also add a subhead, often in italics, that elaborates on the headline.
  4. Begin the news release with the city, state, and date.
  5. In the first 1-2 paragraphs of your news release, aim to answer the following questions:
    • Who?
    • What?
    • Where?
    • When?
    • Why?
  6. Follow with supporting background information and details, emphasizing why the event or campaign is important.
  7. Avoid jargon.
  8. If possible, insert a quote from a person who is involved with the organization to add credibility to the news release. You can, for example, cite the executive director of the organization, a board member, or a volunteer.
  9. Write the conclusion or boilerplate. This usually consists of a few sentences that describe the organization and its mission.
  10. Remember to include your organization’s website at the end of the boilerplate. And you’re done!

Browse our current press releases for more examples or contact us today to find out how we can help you with you public relations efforts.