Once you have a clear, consistent visual presence, you’re on the right track – but looking great is only valuable if you sound great too. Consistent messaging that is aligned with your brand’s look is the second piece of the puzzle. Regardless of what type of organization you are, your messaging should be four […]
“As the cornerstone of brand identity, a good logo helps set the stage for the development of a successful and long-lasting brand.”
– Logobird Design Studio, London
It’s likely that the first thing that comes to mind when you think about your brand is its visual appearance. When creating your visuals, think about what you want […]
Properly executed, branding is one of the most powerful tools your organization possesses. But you must first understand what a brand is.
What is a brand?
A brand is more than a logo or tagline – it’s the essence of your organization. It is the relationship you have with your customers. Your brand should elicit an […]
In Switch: How to Change Things When Change is Hard, Chip and Dan Heath discuss the problems that arise when your rational mind and emotional mind conflict with one another.
The Heath brothers employ an analogy used by University of Virginia psychologist Jonathan Haight – our emotional side is an Elephant and our rational side […]
DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc, and United Way of Greenville County, hosted a session, “Web Fusion 2.0: Finding Your Web Future,” as a part of their “Shine the Light on Your Nonprofit” educational series on July 25th at the Salvation Army Ray & […]
In the introduction to Robin Hood Marketing, Katya Andresen opens with an experience that changed how she thought about marketing. She saw a nonprofit organization taking a business-minded, results-oriented approach to its cause – as most corporations do – and saw its success.
The book focuses on “approaching social good with a marketing mentality borrowed […]
“When we do for those in need what they have the capacity to do for themselves, we disempower them,” says Robert D. Lupton, author of Toxic Charity.
He says that through America’s efforts to eliminate poverty – entitlements, programs and charities – we have succeeded only in creating a permanent underclass. Lupton believes the problem […]
Donors don’t give to institutions. They invest in ideas and people in whom they believe. When establishing your fundraising goals, you must first consider how to gain donors’ trust and demonstrate the value of your mission.
It is important to be able to show the immediate as well as long-term impact of donors’ contributions. Whether […]
In Generations, Peter C. Brinckerhoff addresses the challenges that nonprofits face as the Baby Boomers are preparing to retire. It aims to make sure that nonprofits have a plan to replace the Boomers, to relate to the younger generations (GenX and Gen@) serving as employees, volunteers and donors and to adjust its outreach accordingly.
In Made to Stick, brothers Chip and Dan Heath discuss why some ideas are instantly struck to one’s memory, while others fade away as quickly as they came.
They offer six principles of “sticky” ideas – ideas that are understandable, memorable and effective in changing thought or behavior. Their theory of SUCCESsful idea qualities (simplicity, […]
PUBLISHED IN THE GREENVILLE NEWS ON APRIL 22, 2012
By Debbie Nelson
It’s no secret that Greenville is great place to live.
I believe that a sometimes underestimated, yet significant, part of what makes Greenville so great is the collective efforts taken on by the many charitable organizations in our community.
As a Greenville resident and owner of […]
We enjoyed a fun afternoon with our friends and clients, celebrating DNA Day and introducing our 2012 Shine the Light on Your Nonprofit series – launching soon!
In honor of nationally recognized “DNA Day,” commemorating the discovery of the double helix and the completion of the human genome project, Greenwood Genetic Center’s (GGC) Gene Machine will be at Zen in Greenville on Friday, April 20, 2012.
As a 41-foot custom bus equipped as a state-of-the-art mobile science classroom, the Gene Machine travels […]
It is no surprise to anyone in Greenville that spring has spring early this year. I hope you have taken some time to get outside and enjoy the beauty of this incredible time of year. And if you are like me, while celebrating the season you may have also been rubbing your eyes and […]
After receiving more than twenty-five applications from nonprofits across the Upstate, DNA Creative Communications (DNA) is pleased to announce its selection of Mobile Meals of Spartanburg for its 2012 LIVE HERE GIVE HERE (LHGH) annual pro-bono program.
With a mission and ministry to provide nutritious meals, services and fellowship to the frail and homebound citizens […]
The Jossey-Bass Guide, written by Kathy Bonk, Henry Griggs and Emily Tynes, is a step-by-step guide to working with the media to: generate publicity, enhance fundraising, build membership, change public policy and handle crises.
This guide takes you through the barriers to an effective communications plan – and how to overcome those barriers – and […]
Greenville, S.C. (November 30, 2011) – DNA Creative Communications (DNA) is now welcoming applications for its 2012 LIVE HERE GIVE HERE (LHGH) program. Through the program, DNA donates its in-house services for one year to a local nonprofit to assist and strengthen the organization’s communications campaign. Moreover, DNA encourages sustainability and provides mentorship by […]
DNA Creative Communications (DNA) hosted “Power Surge: ‘Pitching Your PR’ Bootcamp” at CU-ICAR last week. The workshop was the final session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series. More than 50 representatives from nonprofits across the Upstate attended the half-day seminar which focused on building and implementing key elements of […]