What can you create in 24 hours? The answer: a pro bono marketing masterpiece!
To most of us, 24 hours isn’t a lot of time. We live it each day and one hour seems to fly by just as fast as the next. But, when harnessed efficiently, 24 hours can be just enough time to […]
More than half of the content on the Internet today is video. If your nonprofit isn’t already using video to tell your story, you should be! Video is not only great for your fundraising efforts, it can also be used for marketing and awareness, member development and relations, and advocacy. Video storytelling engages viewers […]
While in my previous blog entry about Cause Marketing I shared some of the potential benefits of cause marketing, don’t be naïve to think that there are not significant risks associated with this strategy as well. And they must be weighed when deciding to enter this type of relationship.
First you must choose the right […]
Working with non-profits on a daily basis, I am often asked to explain the concept of cause marketing. Once an organization understands that there may be a financial upside to this strategy they immediately follow up with this next question; “Describe all of the potential benefits of entering into this type of relationships?”
Cause marketing […]
Proper branding is essential for the success of a company and often presents itself as a much easier task than it truly is. Developing or redeveloping a company brand requires extensive research and prior knowledge in the branding world and is therefore not always a project of the business owner themselves, but rather a […]
Hosting an event? Wondering how to promote it? A press release is one of the best and most cost-effective ways to promote a campaign or an event or to raise awareness about an issue. A well-written press release can be very effective in helping you spread your message and educate the community about your […]
The brand guide outlines the detailed standards and regulations of your brand. This should be distributed to anyone who is associated with your brand to ensure they represent your organization with integrity. Any uses outside of the brand guide will devalue your visual and verbal style. By distributing a brand guide to your staff, […]
Once you have a well-developed, consistent, accurate representation of your organization, what do you do with it? There are many outlets for your brand display. Use it consistently across all mediums—websites, promotional materials, signage, ads, social media. Still, an often forgotten but effective form of brand exposure is word-of-mouth, and who better to spread […]
Once you have a clear, consistent visual presence, you’re on the right track – but looking great is only valuable if you sound great too. Consistent messaging that is aligned with your brand’s look is the second piece of the puzzle. Regardless of what type of organization you are, your messaging should be four […]
“As the cornerstone of brand identity, a good logo helps set the stage for the development of a successful and long-lasting brand.”
– Logobird Design Studio, London
It’s likely that the first thing that comes to mind when you think about your brand is its visual appearance. When creating your visuals, think about what you want […]
Properly executed, branding is one of the most powerful tools your organization possesses. But you must first understand what a brand is.
What is a brand?
A brand is more than a logo or tagline – it’s the essence of your organization. It is the relationship you have with your customers. Your brand should elicit an […]
PUBLISHED IN BELLE MAGAZINE IN OCTOBER 2011
By Merry Mac Miller, DNA Creative Communications
With more than 1.5 million nonprofits in the world, the surest way to stand out among the masses is through the strength of your brand. Effective branding has unmatchable value. Organizations with a strong brand stand out as credible, authentic and worth […]
