DNA Creative Communications (DNA) received four awards at the last night’s South Carolina Public Relations Society of America (SCPRSA) Mercury Awards ceremony that was held in Charleston. DNA was recognized for their exceptional programs and projects they implemented for their clients over the 2013 year.
In the Mercury Award category, DNA was recognized with one award:
Integrated […]
About a year ago, I was invited to an event celebrating the opening of the Early College at Greenville Technical College and I still remember the main message presented by the teachers: Teamwork makes the dream work! I also remember the students repeating this slogan together in one voice, making a promise to help […]
Do you remember the classic movie line “If you build it, he will come” from the 1989 American fantasy-drama, Field of Dreams? Farmer Ray Kinsella, played by Kevin Costner, hears a voice and sees a baseball diamond where his cornfield stands. The “he” that is being referred to is none other than Pickens-born, […]
While in my previous blog entry about Cause Marketing I shared some of the potential benefits of cause marketing, don’t be naïve to think that there are not significant risks associated with this strategy as well. And they must be weighed when deciding to enter this type of relationship.
First you must choose the right […]
Over the years I have had the opportunity to sit on both sides of the funding conversation…funder and grantee. As I sit back and reflect on these interactions they could often be described as a well-choreographed dance. My motivation for writing today’s blog is to challenge our nonprofit funders and the organizations they support […]
As I contemplate writing my monthly UBJ column, I am hit with a flood of memories. The day is Thursday, September 21, 1989. My family is pulling out of our driveway on Sullivan’s Island along with our dog, Lacey, boxes of photos, suitcases of clothing, beloved stuffed animals and as many cherished mementos as […]
