The long rainy Fourth of July weekend off from DNA Creative Communications gave me time to catch up on my non-profit reading. You know, the tower of books on my bedside table that I have deemed of the ultimate worth, the books I want to savor. However, by the time I am setting my […]
Shine the Light on Your Non-profit
DNA Creative Communications (DNA), in partnership with Hollingsworth Funds, Inc, the Community Foundation of Greenville and United Way of Greenville County, held an educational session, “The Funder/Grantee Dynamic: A Candid Conversation,” as a part of their “Shine the Light on Your Non-profit” series June 13 at the Kroc Community […]
“Pin” Your Non-Profit to the Top
In today’s digital world there are multiple platforms to share your non-profit’s information with followers, sponsors and donors. Finding the most creative way to distribute content is often key to success. Most non-profits are on Facebook and Twitter to update followers through posts, images and video. But has your […]
As I contemplate writing my monthly UBJ column, I am hit with a flood of memories. The day is Thursday, September 21, 1989. My family is pulling out of our driveway on Sullivan’s Island along with our dog, Lacey, boxes of photos, suitcases of clothing, beloved stuffed animals and as many cherished mementos as […]
Over the past few years, the way in which we absorb information has changed. This means that people are more prone to taking information visually as opposed to reading about it. Take for example the fact that more people nowadays are getting their news from the internet as opposed to purchasing a newspaper. What […]
DNA Creative Communications is pleased to announce that founder and president of DNA Creative Communications, Debbie Nelson, was awarded the Silver Medal Award by the American Advertising Federation (AAF) of Greenville. The Silver Awards dinner took place May 15, 2013 at the Commerce Club.
The Silver Medal Award is the highest honor a local AAF […]
DNA Creative Communications (DNA) is excited to announce that their 2013 “Shine the Light on Your Non-Profit” educational series will begin in June with its first session “The Funder/Grantee Dynamic: A Candid Conversation.”
“The Funder/Grantee Dynamic” will take place on Wednesday, June 13, 8:30 a.m.- noon, at the Salvation Army Ray & Joan Kroc Corps […]
Never one to shy away from uncomfortable subjects, I was happy to attend the viewing of the documentary The Anonymous People at the Gunter Theatre this past Friday. I arrived an hour early to the event. Not long after, I noticed the hum of the crowd in the lobby growing louder and louder. Before I […]
This past January we lost a dear friend to Glioblastoma, a truly devastating disease. He had no signs or symptoms until BOOM…and then the grave diagnosis was made. Almost exactly a year after his first visit to the ER, on April 20th a large group of Art’s friends and family gathered at the banks […]
DNA Creative Communications (DNA) received six awards at the South Carolina Public Relations Society of America (SCPRSA) Run for the Mercury awards banquet that was held at The Loft at Falls Park in Downtown Greenville. DNA was recognized for their exceptional programs and projects they implemented for their clients over the 2012 year.
The banquet, […]
It is the anniversary of your non-profit organization. This day commemorates all that you have accomplished since the day your staff opened its doors. It is also a testament of your perseverance in a tough economy where there is competing demand for limited resources, and it is also a signal of longevity, which to […]
A year’s worth of planning came to fruition when Greenville recently hosted the South Carolina Association of Nonprofit Organizations’ annual conference, “Together. For Good. Nonprofit Summit.” This three-day event was an opportunity for hundreds of small and large agencies from across our State, to gather and discuss the issues facing their sustainability. An agenda […]
Running a successful nonprofit organization is connected in large part to how well the community, state, and/or nation knows your brand and is knowledgeable of the cause. One must be able to build a brand around their nonprofit and get its name out in the public in order to raise awareness, generate donors and […]
Proper branding is essential for the success of a company and often presents itself as a much easier task than it truly is. Developing or redeveloping a company brand requires extensive research and prior knowledge in the branding world and is therefore not always a project of the business owner themselves, but rather a […]
An internship was once seen as a way to “get your foot in the door” in your particular area of interest. They were unpaid, rarely competitive, and consisted of mundane tasks such as getting coffee and making photocopies. If the opportunity didn’t present itself, one entered the career search with only a degree in […]
DNA Creative Communications is pleased to announce the promotion of Merry Mac Miller to Account Executive. Miller’s responsibilities will include full-circle management and implementation of public relations and marketing strategies for her clientele in the nonprofit, higher education and community development industries. Miller notes:
Being able to partner with our clients and turn their needs […]
Yolina Elenkova traveled 5,000 miles and found a city that’s a lot like home.
Elenkova is a native of Ruse, Bulgaria. She came to South Carolina to attend Columbia College, moving to Greenville nearly a year ago.
Her hometown “really reminds me of Greenville in a lot of different ways, the parks and the recreational areas,” […]
Good internships are hard to come by and even harder to land. For most, an internship is an opportunity that can open so many doors to a successful future, especially in the public relations industry. I have spent the past five months interning at DNA Creative Communications in Greenville, South Carolina and have learned […]
One of the main roles of a public relations professional is to be up-to-date and in the know about the most current media technology. By being aware of the latest trends, and knowing how to utilize them, you can put yourself and your organization ahead of the game. These abilities will make you an […]
Knowing the basic materials and components to include in your nonprofit’s media press kit can help your organization put its best face forward when it comes to the public relations arena.
The first and most important element is to have your background information and supporting materials organized, updated and ready to send, print, or release […]
As I sit down to write this month’s column I have decided to tackle a topic near and dear to my heart – philanthropy. According to Merriam Webster, philanthropy is a voluntary, organized effort intended for socially useful purposes. I particularly appreciate the use of the word “organized” in this definition.
My passion for philanthropy […]
DNA Creative Communications is pleased to announce the promotion of Dana Morgan to Director of Client Services. She will be responsible for the expansion of new business opportunities for DNA as well as increasing the depth of public relations and marketing services provided to current clientele. Morgan notes:
This new opportunity will allow me to […]
Speech introductions are more often than not hastily put together with little thought and minimal knowledge of the speaker known. Many do not realize that the introduction of a speech is actually a critical aspect of the speech as a whole and can greatly impact the presentation. A carefully crafted and thought out introduction […]
DNA Creative Communications (DNA) is pleased to announce that the South Carolina Children’s Theatre (SCCT) has been selected as the recipient of its 2013 LIVE HERE GIVE HERE (LHGH) annual pro-bono program.
As a DNA-led initiative now in its 4th year, LHGH aims to support and enhance a select nonprofit’s communications campaign through specialized services […]
I recently went to dinner with a close friend so we could share holiday stories and exchange belated gifts. As I opened my present I was reminded that life is filled with so many wonderful surprises. To my delight my friend had made a donation in my name to United Ministries.
Now here’s the twist… […]
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