Debbie Nelson

About Debbie Nelson

Debbie Nelson is the founder of DNA Creative Communications, a marketing and public relations firm in Greenville, SC. She holds a AB degree from Smith College, a MHSA from the University of Michigan and an MBA from The Citadel. Connect with Debbie on Google+ | LinkedIn

Take On a Social Media-driven New Year’s Resolution

If you’re one of those (like us), who uses the New Year as a time to reflect on the past and on changes that can help make this year “the best yet,” read on. From us to you, DNA offers our short list of social media resolutions for organizations. Dive in, ponder, and maybe have […]

By |January 5th, 2012|Blog, Web|Comments Off on Take On a Social Media-driven New Year’s Resolution

Google Analytics: New Metrics Equals New Opportunities

Google Analytics is the primary resource for providing website metrics to help you gain insight into your online success. There’s no doubt that tracking your web traffic can have an invaluable effect on your marketing strategy and on your knowledge of your customers, clients, donors, or supporters. Who is looking at your page? How […]

By |December 7th, 2011|Blog, Web|Comments Off on Google Analytics: New Metrics Equals New Opportunities

Nonprofits Can Apply for 2012 LIVE HERE GIVE HERE Program

Greenville, S.C. (November 30, 2011) – DNA Creative Communications (DNA) is now welcoming applications for its 2012 LIVE HERE GIVE HERE (LHGH) program. Through the program, DNA donates its in-house services for one year to a local nonprofit to assist and strengthen the organization’s communications campaign. Moreover, DNA encourages sustainability and provides mentorship by […]

By |November 30th, 2011|Blog|Comments Off on Nonprofits Can Apply for 2012 LIVE HERE GIVE HERE Program

DNA Wraps Up 2011 Nonprofit Seminar Series with PR Bootcamp

DNA Creative Communications (DNA) hosted “Power Surge: ‘Pitching Your PR’ Bootcamp” at CU-ICAR last week. The workshop was the final session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series.  More than 50 representatives from nonprofits across the Upstate attended the half-day seminar which focused on building and implementing key elements of […]

By |November 22nd, 2011|Blog|Comments Off on DNA Wraps Up 2011 Nonprofit Seminar Series with PR Bootcamp

Crisis Communications: Is Your Nonprofit Prepared?

No organization believes they need crisis communications…until a crisis occurs. Unfortunately, by then it’s too late to create a plan of how to deal with the situation and you are forced to improvise. Starting with a solid crisis communications plan in place can reduce tension during an incident, demonstrate your nonprofit’s commitment and expertise, […]

By |November 17th, 2011|Blog, Crisis Communication|Comments Off on Crisis Communications: Is Your Nonprofit Prepared?

Good Thinking

PUBLISHED IN TOWN MAGAZINE IN NOVEMBER 2011

In the current climate, it’s easy for businesses to be focused on making profit. But for Debbie Nelson, the foundation of her company is to support the community that has helped her business to thrive. The Center for Development Services, the American Heart Association – Upstate, SC and […]

By |November 15th, 2011|Blog, News|Comments Off on Good Thinking

DNA Recognized for Creative Spirit at 2011 Charitable Giving Awards

Debbie Nelson, principal of DNA Creative Communications (DNA) recently received the “Creative Spirit” award on behalf of her team at the 2011 Charitable Giving Awards. The event was hosted by the Community Foundation of Greenville, Town Magazine and the Greenville Journal.

The Creative Spirit award recognized DNA for its continuous support of community organizations, a […]

By |November 14th, 2011|Press Releases|Comments Off on DNA Recognized for Creative Spirit at 2011 Charitable Giving Awards

DNA to Host Public Relations Workshop for Nonprofits

DNA Creative Communications (DNA) continues its 2011 “Shine the Light on Your Nonprofit” educational series with its fourth and final session of the year, “Power Surge: ‘Pitching Your PR’ Bootcamp.” The seminar will take place on November 16, from 8:30 a.m. to 12:30 p.m. at CU-ICAR, located at 4 Research Drive in Greenville. Registration is currently […]

By |November 1st, 2011|Nonprofit Seminars, Press Releases|Comments Off on DNA to Host Public Relations Workshop for Nonprofits

DNA Teaches Special Purpose Districts How to Harness the Power of Their Brand

Debbie Nelson, principal of DNA Creative Communications (DNA) attended the SC Association of Special Purpose Districts’ annual conference earlier this month to present on the importance of branding and its value within a government organization.
“Branding is essential to any organization’s marketing plan, particularly those that serve the public sector community,” said Nelson. “Government agencies […]

By |October 20th, 2011|Press Releases|Comments Off on DNA Teaches Special Purpose Districts How to Harness the Power of Their Brand

It’s a BRAND New World

PUBLISHED IN BELLE MAGAZINE IN OCTOBER 2011
By Merry Mac Miller, DNA Creative Communications 

With more than 1.5 million nonprofits in the world, the surest way to stand out among the masses is through the strength of your brand. Effective branding has unmatchable value. Organizations with a strong brand stand out as credible, authentic and worth […]

By |October 15th, 2011|Branding, Branding and Communications, Non-Profit Resources, Social Media, Strategy, Tips|Comments Off on It’s a BRAND New World

New Facebook, New Insight. Keep Calm and Carry On!

The countless updates to Facebook over the past few weeks might make you weary–until you realize the tremendous potential storehouse of knowledge they are providing. Here’s a step-by-step guide to help you navigate the new revisions–keep reading to see how beneficial they will be for your nonprofit!

Note: The new Page Insights are initially being […]

By |October 11th, 2011|Blog|Comments Off on New Facebook, New Insight. Keep Calm and Carry On!

DNA Offers Social Media Insight to SC Technical College Officers

Greenville, S.C. (October 5, 2011) – Debbie Nelson, principal of DNA Creative Communications (DNA) and Dana Morgan, Account Manager, travelled to Florence to give social media recommendations and insight to Chief Development Officers of the SC Technical College System. The presentation by DNA focused on how to effectively use online tools to communicate with […]

By |October 5th, 2011|Press Releases|Comments Off on DNA Offers Social Media Insight to SC Technical College Officers

DNA Helps Nonprofits Maximize Their Brand Power

DNA Creative Communications (DNA) hosted “Brand Control: Harnessing the Power of Your Message” at the University Center of Greenville last week. The workshop was the third session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series.  More than 60 representatives from nonprofits across the Upstate attended the seminar which stressed the importance […]

By |September 27th, 2011|Blog, Nonprofit Seminars, Press Releases|Comments Off on DNA Helps Nonprofits Maximize Their Brand Power

How to Strengthen (Not Stifle!) Your Brand Through Social Media

 

Every day new online and mobile sites are born through social media, and every day, organizations are springing to be the first to reach across these channels to gain one more new follower, believer or donator. Undoubtedly, this new media has given tangible meaning to the words ‘brand ambassador’ and ‘audience interaction.’

In fact, in […]

By |September 14th, 2011|Blog|Comments Off on How to Strengthen (Not Stifle!) Your Brand Through Social Media

Code with a Cause: How Quick Response (QR) Codes are Reshaping Cause Marketing

QR codes are spreading like wildfire within marketing and advertising campaigns. They’re fast, easy—and FREE! According to a recent study, in June of this year more than 14 million consumers scanned a QR code using their cell phone. So, what is it about a black and white code that could potentially change the face […]

By |August 24th, 2011|Blog|Comments Off on Code with a Cause: How Quick Response (QR) Codes are Reshaping Cause Marketing

DNA Welcomes Miller to Team

DNA Creative Communications (DNA) is pleased to welcome a new addition to their team, Merry Mac Miller of Lakeland, FL. Miller is a recent graduate of Clemson University with a Bachelor’s degree in Political Science and a Minor in Legal Studies.

She comes to DNA as an intern this fall, intending to expand her communications […]

By |August 22nd, 2011|Blog, Press Releases|Comments Off on DNA Welcomes Miller to Team

To Buy or Not To Buy? Unraveling the web of Facebook Analytics tools

In today’s competitive market there’s nothing advertisers and e-marketing gurus are talking about more than the social wonders of Facebook marketing. As a brand, business, or organization, it gives you a platform to interact with fans, reiterate your branding, and build rapport. But what do all of those hours spent building your social media […]

By |August 16th, 2011|Blog|Comments Off on To Buy or Not To Buy? Unraveling the web of Facebook Analytics tools

Hit Your Target: How To Reach A Specific Audience on Facebook

It’s no secret that social media has emerged as one of the primary marketing tools for companies and organizations. It provides an interactive experience between marketers and consumers, as well as exposure that, with the proper implementation, can be endless. One of the most attractive qualities about social media is its ability to span […]

By |August 5th, 2011|Blog|Comments Off on Hit Your Target: How To Reach A Specific Audience on Facebook

Tara Gasparovic Begins Internship at DNA Creative Communications

DNA Creative Communications (DNA) is pleased to welcome Tara Gasparovic of Vernon, NJ as the newest addition to their team. Gasparovic is currently a Senior at Clemson University, pursuing a Bachelor of Science in Marketing and a Minor in Psychology. She comes to DNA as an intern this fall, hoping to gain experience in […]

By |July 27th, 2011|Press Releases|Comments Off on Tara Gasparovic Begins Internship at DNA Creative Communications

Immedion Creates Perfect Atmosphere for Web Fusion

Rob Moser, COO of Immedion LLC, welcomes guests to “Web Fusion: Tracking and Training Your Visitors”  The 2011 “Shine the Light on Your Nonprofit” seminar series continued on July 20th with “Web fusion: Tracking and Training Your Visitors.” Attendees mixed, mingled, and learned all about improving their web presence. The seminar was held […]

By |July 26th, 2011|Blog, Nonprofit Seminars|Comments Off on Immedion Creates Perfect Atmosphere for Web Fusion

DNA Hosts Seminar to Help Nonprofits with Web Strategy

DNA Creative Communications (DNA) hosted “Web Fusion: Tracking and Training your Visitors” on July 20th at Immedion LLC. This half day workshop was the second session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series. Over 45 representatives from nonprofits across South Carolina attended the seminar which stressed the importance of creating […]

By |July 21st, 2011|Nonprofit Seminars, Press Releases|Comments Off on DNA Hosts Seminar to Help Nonprofits with Web Strategy

Beyond the Basics: Add Value to Your Website

Your website is important and is the key to activating your audience. Therefore, you must take a critical look to determine if it actually meets the needs of its visitors. As an extension of your brand, it should visually reflect your organization’s logo and your mission throughout the pages. What is the exact purpose […]

By |July 15th, 2011|Blog, Nonprofit Seminars|Comments Off on Beyond the Basics: Add Value to Your Website

What Does Your Website Say About You?

Where is the first place people go to learn about your organization? Here is a hint: it’s not the yellow pages, at least not the paper ones. In this digital age, you can expect that someone interested in your organization will first and foremost go to your website. This is why it is crucial […]

By |July 11th, 2011|Blog|Comments Off on What Does Your Website Say About You?

Emily Kosa Sheds Some Light on Event Branding

At the first session of the 2011 Shine the Light on Your Nonprofit seminar series, our expert panel discussed how to make events special. Our own Emily Kosa gave some great advice about keeping your branding consistent and infusing your organization’s DNA into every aspect of your event. At our seminar, we played off of the […]

By |July 8th, 2011|Blog|Comments Off on Emily Kosa Sheds Some Light on Event Branding

DNA Creative Communications Welcomes Michelle Librizzi

DNA Creative Communications (DNA) is pleased to announce Michelle Librizzi as the newest addition to their team. Librizzi joins DNA as Accounting Director, taking on various responsibilities within the company including managing financial reports, collecting payments, preparing invoices, overseeing bill payment and distributing payroll.

Librizzi comes to DNA with over 20 years of accounting experience […]

By |June 29th, 2011|Press Releases|Comments Off on DNA Creative Communications Welcomes Michelle Librizzi