Debbie Nelson

About Debbie Nelson

Debbie Nelson is the founder of DNA Creative Communications, a marketing and public relations firm in Greenville, SC. She holds a AB degree from Smith College, a MHSA from the University of Michigan and an MBA from The Citadel. Connect with Debbie on Google+ | LinkedIn

Branding 101: Design a Distinctive Logo for Your Brand

“As the cornerstone of brand identity, a good logo helps set the stage for the development of a successful and long-lasting brand.”
– Logobird Design Studio, London

It’s likely that the first thing that comes to mind when you think about your brand is its visual appearance. When creating your visuals, think about what you want […]

By |September 14th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: Design a Distinctive Logo for Your Brand

Branding 101: Determine Your Nonprofit Brand Identity

Properly executed, branding is one of the most powerful tools your organization possesses. But you must first understand what a brand is.

What is a brand?

A brand is more than a logo or tagline – it’s the essence of your organization. It is the relationship you have with your customers. Your brand should elicit an […]

By |September 13th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: Determine Your Nonprofit Brand Identity

Book Review – Switch: How to Change Things When Change is Hard

In Switch: How to Change Things When Change is Hard, Chip and Dan Heath discuss the problems that arise when your rational mind and emotional mind conflict with one another.

The Heath brothers employ an analogy used by University of Virginia psychologist Jonathan Haight – our emotional side is an Elephant and our rational side […]

By |August 30th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Switch: How to Change Things When Change is Hard

Social Media Success at Web Fusion 2.0

DNA Creative Communications (DNA) was pleased to welcome Melanie Mathos, Chad Norman, and Anne Decabooter to our “Web Fusion 2.0: Finding Your Web Future” workshop on July 25th  as a part of the “Shine the Light on Your Nonprofit” series. Our team was very excited to be able to work with our keynote speakers […]

By |August 7th, 2012|Nonprofit Seminars, Social Media, Web|Comments Off on Social Media Success at Web Fusion 2.0

DNA Holds Seminar to Help Nonprofits With Online Communications

DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc, and United Way of Greenville County, hosted a session, “Web Fusion 2.0: Finding Your Web Future,” as a part of their “Shine the Light on Your Nonprofit” educational series on July 25th at the Salvation Army Ray & […]

By |July 27th, 2012|Nonprofit Seminars, Press Releases|Comments Off on DNA Holds Seminar to Help Nonprofits With Online Communications

Book Review – Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

In the introduction to Robin Hood Marketing, Katya Andresen opens with an experience that changed how she thought about marketing. She saw a nonprofit organization taking a business-minded, results-oriented approach to its cause – as most corporations do – and saw its success.

The book focuses on “approaching social good with a marketing mentality borrowed […]

By |July 27th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Book Review – Toxic Charity: How Churches and Charities Hurt Those They Help

“When we do for those in need what they have the capacity to do for themselves, we disempower them,” says Robert D. Lupton, author of Toxic Charity.

He says that through America’s efforts to eliminate poverty – entitlements, programs and charities – we have succeeded only in creating a permanent underclass. Lupton believes the problem […]

By |July 3rd, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Toxic Charity: How Churches and Charities Hurt Those They Help

DNA Tackles Social Media Tactics for Nonprofits

Greenville S.C. (July 2, 2012)-DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc, and United Way of Greenville County, is hosting a seminar, “Web Fusion 2.0: Finding Your Web Future,” to help nonprofits round out their online communications.

The seminar will feature a special presentation by the authors […]

By |July 2nd, 2012|Nonprofit Seminars, Press Releases|Comments Off on DNA Tackles Social Media Tactics for Nonprofits

What Would Aristotle Teach Us About Fundraising?

Donors don’t give to institutions. They invest in ideas and people in whom they believe. When establishing your fundraising goals, you must first consider how to gain donors’ trust and demonstrate the value of your mission.

It is important to be able to show the immediate as well as long-term impact of donors’ contributions. Whether […]

By |June 13th, 2012|Blog, Non-Profit Resources, Tips|Comments Off on What Would Aristotle Teach Us About Fundraising?

Book Review – Generations: The Challenge of a Lifetime for Your Nonprofit

In Generations, Peter C. Brinckerhoff addresses the challenges that nonprofits face as the Baby Boomers are preparing to retire. It aims to make sure that nonprofits have a plan to replace the Boomers, to relate to the younger generations (GenX and Gen@) serving as employees, volunteers and donors and to adjust its outreach accordingly.

Brinckerhoff […]

By |June 4th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Generations: The Challenge of a Lifetime for Your Nonprofit

Shine the Light Sessions Begin with Nonprofit Fundraising Help

DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, the Hollingsworth Funds, Inc, and United Way of Greenville County, is kicking off its 2012 “Shine the Light on Your Nonprofit” educational series with its first session “Leadership Synergy: Fundraising Fundamentals for Success” on June 13th.

The half day interactive workshop is designed […]

By |May 21st, 2012|Press Releases|Comments Off on Shine the Light Sessions Begin with Nonprofit Fundraising Help

DNA Welcomes Elenkova to Team

DNA Creative Communications (DNA) is pleased to welcome a new addition to their team, Yolina G. Elenkova. Elenkova is a recent graduate of Columbia College Honors College in Columbia with a Bachelor’s degree in Communication Studies and Business.
“I am excited about joining DNA and I look forward to applying my previous experience and skills […]

By |May 18th, 2012|Press Releases|Comments Off on DNA Welcomes Elenkova to Team

AMCP Recognizes DNA with 2012 Hermes Creative Awards

The Association of Marketing and Communications Professionals (AMCP) recently awarded DNA Creative Communications (DNA) with a Gold Award for its design and development of the Renewable Water Resources (ReWa) 2011 Annual Report to the Community.

DNA works with ReWa to annually produce an informative and cost-effective communications piece, distributed through area newspapers and magazines throughout […]

By |May 16th, 2012|Press Releases|Comments Off on AMCP Recognizes DNA with 2012 Hermes Creative Awards

Why Groupon Really Is the “REAL” Deal!

More than likely, you’re familiar with “Groupon,” a website that features a daily deal (usually up to a 50%-90% discount) on the best stuff to do, see, eat and buy in your city and local community.

Created in 2008 (with a half-price offer for pizzas sold on the first floor of its building in Chicago […]

By |May 15th, 2012|Social Media, Web|Comments Off on Why Groupon Really Is the “REAL” Deal!

Book Review – Made to Stick

In Made to Stick, brothers Chip and Dan Heath discuss why some ideas are instantly struck to one’s memory, while others fade away as quickly as they came.

They offer six principles of “sticky” ideas – ideas that are understandable, memorable and effective in changing thought or behavior. Their theory of SUCCESsful idea qualities (simplicity, […]

By |May 15th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Made to Stick

SCPRSA Recognizes Debbie Nelson with Community Spirit Award

The South Carolina Chapter of the Public Relations Society of America (SCPRSA) recently recognized the charitable efforts of Debbie Nelson, principal of DNA Creative Communications (DNA), with the 2012 George L. Johnson Community Spirit Award. Nelson accepted the award from its namesake, George Johnson, for the extensive nonprofit programs she has created at DNA […]

By |May 7th, 2012|Press Releases|Comments Off on SCPRSA Recognizes Debbie Nelson with Community Spirit Award

Book Review – 101 Social Media Tactics for Nonprofits

101 Social Media Tactics for Nonprofits, by Melanie Mathos and Chad Norman, features action-based plans that nonprofits can implement right away, with most featured resources being free (i.e. Facebook, Twitter, YouTube). The authors divide the tactics into five key categories: setup, communicate, engage, fundraise and measure.

Each tactic takes you step by step through what tools you’ll […]

By |April 24th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – 101 Social Media Tactics for Nonprofits

We’re all part of Greenville’s generous DNA

PUBLISHED IN THE GREENVILLE NEWS ON APRIL 22, 2012

By Debbie Nelson

It’s no secret that Greenville is great place to live.

I believe that a sometimes underestimated, yet significant, part of what makes Greenville so great is the collective efforts taken on by the many charitable organizations in our community.

As a Greenville resident and owner of […]

By |April 22nd, 2012|Blog|Comments Off on We’re all part of Greenville’s generous DNA

Check out photos from our DNA Day event!

We enjoyed a fun afternoon with our friends and clients, celebrating DNA Day and introducing our 2012 Shine the Light on Your Nonprofit series – launching soon!

By |April 20th, 2012|Blog|Comments Off on Check out photos from our DNA Day event!

DNA Day Celebration Brings Gene Machine to Greenville

In honor of nationally recognized “DNA Day,” commemorating the discovery of the double helix and the completion of the human genome project, Greenwood Genetic Center’s (GGC) Gene Machine will be at Zen in Greenville on Friday, April 20, 2012.

As a 41-foot custom bus equipped as a state-of-the-art mobile science classroom, the Gene Machine travels […]

By |April 17th, 2012|Blog, Press Releases|Comments Off on DNA Day Celebration Brings Gene Machine to Greenville

Hop on the Trail for sneezing, smiling

It is no surprise to anyone in Greenville that spring has spring early this year. I hope you have taken some time to get outside and enjoy the beauty of this incredible time of year. And if you are like me, while celebrating the season you may have also been rubbing your eyes and […]

By |April 1st, 2012|Blog|Comments Off on Hop on the Trail for sneezing, smiling

Twitter Turns 6

As we wish a #HappyBirthday to Twitter today, it seemed fitting to share the Top 10 Twitter Stats via a post by NDTV Gadgets – check it out here http://bit.ly/GCgBTn

As Twitter turns six, we take a look at some key stats that have made the Twitter story such an engrossing one.

1. Over 60 billion tweets […]

By |March 21st, 2012|Social Media, Web|Comments Off on Twitter Turns 6

Mobile Meals Recognized as 2012 Live Here Give Here Recipient

After receiving more than twenty-five applications from nonprofits across the Upstate, DNA Creative Communications (DNA) is pleased to announce its selection of Mobile Meals of Spartanburg for its 2012 LIVE HERE GIVE HERE (LHGH) annual pro-bono program.

With a mission and ministry to provide nutritious meals, services and fellowship to the frail and homebound citizens […]

By |March 5th, 2012|Blog, Press Releases|Comments Off on Mobile Meals Recognized as 2012 Live Here Give Here Recipient

Book Review – The Jossey-Bass Guide to Strategic Communications for Nonprofits

The Jossey-Bass Guide, written by Kathy Bonk, Henry Griggs and Emily Tynes, is a step-by-step guide to working with the media to: generate publicity, enhance fundraising, build membership, change public policy and handle crises.

This guide takes you through the barriers to an effective communications plan – and how to overcome those barriers – and […]

By |March 2nd, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – The Jossey-Bass Guide to Strategic Communications for Nonprofits

How to Boost Your Brand with Pinterest!

The latest craze to hit social media is the visual bookmarking platform Pinterest.  For those of you not familiar with the site, the network is built on recommendations.  Members create and name boards anything they like and “pin” (aka “save”) relevant photos on corresponding boards.  The pin board-type feed allows users to follow one […]

By |January 19th, 2012|Blog, Social Media, Web|Comments Off on How to Boost Your Brand with Pinterest!