It is the anniversary of your non-profit organization. This day commemorates all that you have accomplished since the day your staff opened its doors. It is also a testament of your perseverance in a tough economy where there is competing demand for limited resources, and it is also a signal of longevity, which to […]
A year’s worth of planning came to fruition when Greenville recently hosted the South Carolina Association of Nonprofit Organizations’ annual conference, “Together. For Good. Nonprofit Summit.” This three-day event was an opportunity for hundreds of small and large agencies from across our State, to gather and discuss the issues facing their sustainability. An agenda […]
Running a successful nonprofit organization is connected in large part to how well the community, state, and/or nation knows your brand and is knowledgeable of the cause. One must be able to build a brand around their nonprofit and get its name out in the public in order to raise awareness, generate donors and […]
Proper branding is essential for the success of a company and often presents itself as a much easier task than it truly is. Developing or redeveloping a company brand requires extensive research and prior knowledge in the branding world and is therefore not always a project of the business owner themselves, but rather a […]
An internship was once seen as a way to “get your foot in the door” in your particular area of interest. They were unpaid, rarely competitive, and consisted of mundane tasks such as getting coffee and making photocopies. If the opportunity didn’t present itself, one entered the career search with only a degree in […]
DNA Creative Communications is pleased to announce the promotion of Merry Mac Miller to Account Executive. Miller’s responsibilities will include full-circle management and implementation of public relations and marketing strategies for her clientele in the nonprofit, higher education and community development industries. Miller notes:
Being able to partner with our clients and turn their needs […]
Yolina Elenkova traveled 5,000 miles and found a city that’s a lot like home.
Elenkova is a native of Ruse, Bulgaria. She came to South Carolina to attend Columbia College, moving to Greenville nearly a year ago.
Her hometown “really reminds me of Greenville in a lot of different ways, the parks and the recreational areas,” […]
Good internships are hard to come by and even harder to land. For most, an internship is an opportunity that can open so many doors to a successful future, especially in the public relations industry. I have spent the past five months interning at DNA Creative Communications in Greenville, South Carolina and have learned […]
One of the main roles of a public relations professional is to be up-to-date and in the know about the most current media technology. By being aware of the latest trends, and knowing how to utilize them, you can put yourself and your organization ahead of the game. These abilities will make you an […]
Knowing the basic materials and components to include in your nonprofit’s media press kit can help your organization put its best face forward when it comes to the public relations arena.
The first and most important element is to have your background information and supporting materials organized, updated and ready to send, print, or release […]
As I sit down to write this month’s column I have decided to tackle a topic near and dear to my heart – philanthropy. According to Merriam Webster, philanthropy is a voluntary, organized effort intended for socially useful purposes. I particularly appreciate the use of the word “organized” in this definition.
My passion for philanthropy […]
DNA Creative Communications is pleased to announce the promotion of Dana Morgan to Director of Client Services. She will be responsible for the expansion of new business opportunities for DNA as well as increasing the depth of public relations and marketing services provided to current clientele. Morgan notes:
This new opportunity will allow me to […]
Speech introductions are more often than not hastily put together with little thought and minimal knowledge of the speaker known. Many do not realize that the introduction of a speech is actually a critical aspect of the speech as a whole and can greatly impact the presentation. A carefully crafted and thought out introduction […]
DNA Creative Communications (DNA) is pleased to announce that the South Carolina Children’s Theatre (SCCT) has been selected as the recipient of its 2013 LIVE HERE GIVE HERE (LHGH) annual pro-bono program.
As a DNA-led initiative now in its 4th year, LHGH aims to support and enhance a select nonprofit’s communications campaign through specialized services […]
I recently went to dinner with a close friend so we could share holiday stories and exchange belated gifts. As I opened my present I was reminded that life is filled with so many wonderful surprises. To my delight my friend had made a donation in my name to United Ministries.
Now here’s the twist… […]
How did you spend New Year’s Day? Eating black-eyed peas and greens? Watching football? Or were you one of the adventurous folks on Sullivan’s Island who lunged into the icy water of the Atlantic Ocean?
Over the past nineteen years, Dunleavy’s Pub New Year’s Day Polar Plunge has raised $1000’s of dollars for Special Olympics […]
As a woman-owned firm, DNA is committed to the success and well-being of all women across South Carolina. We have compiled the following list of resources for women business owners and hope that you will find them helpful. Please contact us for more information and tips on how to grow and promote your business.
Learning how to effectively manage and communicate during an emergency or a crisis is essential for the success of each organization. A well-developed crisis communications plan can make the process smoother and help guide the leadership and staff of an organization through a potential crisis. Even though in most organizations only a few people […]
Hosting an event? Wondering how to promote it? A press release is one of the best and most cost-effective ways to promote a campaign or an event or to raise awareness about an issue. A well-written press release can be very effective in helping you spread your message and educate the community about your […]
In the public relations field we know that press releases are an integral part of what we do. We are constantly sending press releases to media outlets to inform them of something newsworthy – an event, a new product or program, an award recognition, etc. Press releases are sent with the goal of generating […]
Start a petition. Become an advocate.
Sign your name to a cause at change.org.
As evidenced throughout our entire ‘Tis the Season blog series so far, the opportunity to make a difference lies in many places–and is sometimes no further than a mouse click away.
Not only has technology interconnected our world more than ever before—it’s also […]
Community is at the heart of what we do at DNA, and it always has been. To ring in this season of giving and to celebrate the organizations that continue to shape our great community, we will unveil a new way to give back every day that doesn’t necessarily involve cash.
You may already give […]
Be Crafty, Creative AND Charitable!
Whether it’s Pinterest-inspired or an item you’ve created for years, making a craft for charity is an extra special way to give back that doesn’t involve cash. Not only is donating handmade items a personally rewarding way to give of your time and talents—it’s also a highly coveted form of […]
Start a new habit to protect our local environment
Your small everyday changes can have a great impact. During the holidays, households have a tendency to use more water and energy, as well as produce more waste. Evidenced by ornate Christmas lights and decorations, holiday meals, wrapped presents and warm homes, many of us celebrate […]
Write or Contact a Mentor
In 10 seconds or less, you can probably think of someone special in your life—a teacher, neighbor, relative, friend or coach—who has helped shape you into the person you are today. Simply put, that person was (and perhaps still is!) a mentor to you.
Maybe it’s someone who gave you reassurance […]