Debbie Nelson

About Debbie Nelson

Debbie Nelson is the founder of DNA Creative Communications, a marketing and public relations firm in Greenville, SC. She holds a AB degree from Smith College, a MHSA from the University of Michigan and an MBA from The Citadel. Connect with Debbie on Google+ | LinkedIn

Ways to Celebrate Your Non-Profit’s Anniversary

It is the anniversary of your non-profit organization. This day commemorates all that you have accomplished since the day your staff opened its doors. It is also a testament of your perseverance in a tough economy where there is competing demand for limited resources, and it is also a signal of longevity, which to […]

By |May 1st, 2013|Blog, How To, Non-Profit Resources|Comments Off on Ways to Celebrate Your Non-Profit’s Anniversary

Nonprofit Matters: How to Join a Non-Profit Board

A year’s worth of planning came to fruition when Greenville recently hosted the South Carolina Association of Nonprofit Organizations’ annual conference, “Together. For Good. Nonprofit Summit.” This three-day event was an opportunity for hundreds of small and large agencies from across our State, to gather and discuss the issues facing their sustainability. An agenda […]

By |April 5th, 2013|Blog, Greenville Nonprofits, How To|Comments Off on Nonprofit Matters: How to Join a Non-Profit Board

Choosing a Domain Name for Your Non-Profit

Running a successful nonprofit organization is connected in large part to how well the community, state, and/or nation knows your brand and is knowledgeable of the cause. One must be able to build a brand around their nonprofit and get its name out in the public in order to raise awareness, generate donors and […]

By |March 18th, 2013|Blog, Greenville Nonprofits, How To, Web|Comments Off on Choosing a Domain Name for Your Non-Profit

Branding 101: When Brand Experts Are Needed

Proper branding is essential for the success of a company and often presents itself as a much easier task than it truly is. Developing or redeveloping a company brand requires extensive research and prior knowledge in the branding world and is therefore not always a project of the business owner themselves, but rather a […]

By |March 15th, 2013|Blog, Branding, Branding and Communications, How To, Strategy, Tips|Comments Off on Branding 101: When Brand Experts Are Needed

Preparing for Your First Internship

An internship was once seen as a way to “get your foot in the door” in your particular area of interest. They were unpaid, rarely competitive, and consisted of mundane tasks such as getting coffee and making photocopies. If the opportunity didn’t present itself, one entered the career search with only a degree in […]

By |March 11th, 2013|Blog, How To, Public Relations, Tips|Comments Off on Preparing for Your First Internship

DNA Promotes Miller to Account Executive

DNA Creative Communications is pleased to announce the promotion of Merry Mac Miller to Account Executive. Miller’s responsibilities will include full-circle management and implementation of public relations and marketing strategies for her clientele in the nonprofit, higher education and community development industries. Miller notes:
Being able to partner with our clients and turn their needs […]

By |March 7th, 2013|Blog, News, Press Releases|Comments Off on DNA Promotes Miller to Account Executive

Meet Yolina Elenkova

Yolina Elenkova traveled 5,000 miles and found a city that’s a lot like home.

Elenkova is a native of Ruse, Bulgaria. She came to South Carolina to attend Columbia College, moving to Greenville nearly a year ago.

Her hometown “really reminds me of Greenville in a lot of different ways, the parks and the recreational areas,” […]

By |March 6th, 2013|Blog, News, Yolina Nenov|Comments Off on Meet Yolina Elenkova

How to be a Successful PR Intern

Good internships are hard to come by and even harder to land. For most, an internship is an opportunity that can open so many doors to a successful future, especially in the public relations industry. I have spent the past five months interning at DNA Creative Communications in Greenville, South Carolina and have learned […]

By |March 6th, 2013|Blog, How To, Public Relations|Comments Off on How to be a Successful PR Intern

Essential Technology for a PR Professional

One of the main roles of a public relations professional is to be up-to-date and in the know about the most current media technology. By being aware of the latest trends, and knowing how to utilize them, you can put yourself and your organization ahead of the game. These abilities will make you an […]

By |March 4th, 2013|Blog, Public Relations, Tips|Comments Off on Essential Technology for a PR Professional

Essential Components of a Media Press Kit

Knowing the basic materials and components to include in your nonprofit’s media press kit can help your organization put its best face forward when it comes to the public relations arena.

The first and most important element is to have your background information and supporting materials organized, updated and ready to send, print, or release […]

By |March 1st, 2013|Blog, Public Relations, Tips|Comments Off on Essential Components of a Media Press Kit

Nonprofit Matters: How to Align Your Business’ Philanthropy

As I sit down to write this month’s column I have decided to tackle a topic near and dear to my heart – philanthropy. According to Merriam Webster, philanthropy is a voluntary, organized effort intended for socially useful purposes. I particularly appreciate the use of the word “organized” in this definition.

My passion for philanthropy […]

By |February 28th, 2013|Blog, Greenville Nonprofits, Non-Profit Resources|Comments Off on Nonprofit Matters: How to Align Your Business’ Philanthropy

Morgan Named Director of Client Services

DNA Creative Communications is pleased to announce the promotion of Dana Morgan to Director of Client Services. She will be responsible for the expansion of new business opportunities for DNA as well as increasing the depth of public relations and marketing services provided to current clientele. Morgan notes:
This new opportunity will allow me to […]

By |February 18th, 2013|Blog, News, Press Releases|Comments Off on Morgan Named Director of Client Services

How to Introduce a Guest Speaker at a Professional Event

Speech introductions are more often than not hastily put together with little thought and minimal knowledge of the speaker known. Many do not realize that the introduction of a speech is actually a critical aspect of the speech as a whole and can greatly impact the presentation. A carefully crafted and thought out introduction […]

By |February 14th, 2013|How To, Public Relations|Comments Off on How to Introduce a Guest Speaker at a Professional Event

DNA Selects SC Children’s Theatre for 2013 Live Here Give Here

DNA Creative Communications (DNA) is pleased to announce that the South Carolina Children’s Theatre (SCCT) has been selected as the recipient of its 2013 LIVE HERE GIVE HERE (LHGH) annual pro-bono program.

As a DNA-led initiative now in its 4th year, LHGH aims to support and enhance a select nonprofit’s communications campaign through specialized services […]

By |February 13th, 2013|Greenville Nonprofits, News, Press Releases|Comments Off on DNA Selects SC Children’s Theatre for 2013 Live Here Give Here

Nonprofit Matters: United Way’s Roadmaps – Stewarding Greenville’s Future

 

I recently went to dinner with a close friend so we could share holiday stories and exchange belated gifts. As I opened my present I was reminded that life is filled with so many wonderful surprises. To my delight my friend had made a donation in my name to United Ministries.

Now here’s the twist… […]

By |February 1st, 2013|Blog, Greenville Nonprofits|Comments Off on Nonprofit Matters: United Way’s Roadmaps – Stewarding Greenville’s Future

Nonprofit Matters: Take the PR Plunge in 2013

How did you spend New Year’s Day? Eating black-eyed peas and greens? Watching football? Or were you one of the adventurous folks on Sullivan’s Island who lunged into the icy water of the Atlantic Ocean?

Over the past nineteen years, Dunleavy’s Pub New Year’s Day Polar Plunge has raised $1000’s of dollars for Special Olympics […]

By |January 7th, 2013|Blog, Greenville Nonprofits|Comments Off on Nonprofit Matters: Take the PR Plunge in 2013

More Resources for Women-Owned Businesses

As a woman-owned firm, DNA is committed to the success and well-being of all women across South Carolina. We have compiled the following list of resources for women business owners and hope that you will find them helpful. Please contact us for more information and tips on how to grow and promote your business.

1.       […]

By |January 1st, 2013|Blog, Tips|Comments Off on More Resources for Women-Owned Businesses

Crisis Communications 101

Learning how to effectively manage and communicate during an emergency or a crisis is essential for the success of each organization. A well-developed crisis communications plan can make the process smoother and help guide the leadership and staff of an organization through a potential crisis. Even though in most organizations only a few people […]

By |December 31st, 2012|Blog, Crisis Communication, Non-Profit Resources, Strategy, Tips, Yolina Nenov|Comments Off on Crisis Communications 101

10 Steps to a Good Press Release

Hosting an event? Wondering how to promote it? A press release is one of the best and most cost-effective ways to promote a campaign or an event or to raise awareness about an issue. A well-written press release can be very effective in helping you spread your message and educate the community about your […]

By |December 30th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources, Tips, Yolina Nenov|Comments Off on 10 Steps to a Good Press Release

How to Write an Effective Press Release

In the public relations field we know that press releases are an integral part of what we do. We are constantly sending press releases to media outlets to inform them of something newsworthy – an event, a new product or program, an award recognition, etc. Press releases are sent with the goal of generating […]

By |December 28th, 2012|Blog, Non-Profit Resources, Tips|Comments Off on How to Write an Effective Press Release

Ways to Give Back this Holiday : Free Ideas for Causes

Start a petition. Become an advocate.
Sign your name to a cause at change.org.

As evidenced throughout our entire ‘Tis the Season blog series so far, the opportunity to make a difference lies in many places–and is sometimes no further than a mouse click away.

Not only has technology interconnected our world more than ever before—it’s also […]

By |December 20th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Causes

Giving Back: How to Support the Community of Newtown, CT

Community is at the heart of what we do at DNA, and it always has been. To ring in this season of giving and to celebrate the organizations that continue to shape our great community, we will unveil a new way to give back every day that doesn’t necessarily involve cash.

You may already give […]

By |December 17th, 2012|Blog, News|Comments Off on Giving Back: How to Support the Community of Newtown, CT

Ways to Give Back this Holiday : Free Ideas for Creatives

Be Crafty, Creative AND Charitable!
Whether it’s Pinterest-inspired or an item you’ve created for years, making a craft for charity is an extra special way to give back that doesn’t involve cash. Not only is donating handmade items a personally rewarding way to give of your time and talents—it’s also a highly coveted form of […]

By |December 14th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Creatives

Ways to Give Back this Holiday : Free Ideas for Enviromentalists

Start a new habit to protect our local environment
Your small everyday changes can have a great impact. During the holidays, households have a tendency to use more water and energy, as well as produce more waste. Evidenced by ornate Christmas lights and decorations, holiday meals, wrapped presents and warm homes, many of us celebrate […]

By |December 12th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Enviromentalists

Ways to Give Back this Holiday : Free Ideas to Say Thanks

Write or Contact a Mentor
In 10 seconds or less, you can probably think of someone special in your life—a teacher, neighbor, relative, friend or coach—who has helped shape you into the person you are today. Simply put, that person was (and perhaps still is!) a mentor to you.

Maybe it’s someone who gave you reassurance […]

By |December 11th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas to Say Thanks