Debbie Nelson

About Debbie Nelson

Debbie Nelson is the founder of DNA Creative Communications, a marketing and public relations firm in Greenville, SC. She holds a AB degree from Smith College, a MHSA from the University of Michigan and an MBA from The Citadel. Connect with Debbie on Google+ | LinkedIn

10 Reasons We are Thankful at DNA

In the spirit of Thanksgiving, we decided to share our “thankfulness” in the office for all of the support and guidance we received this year during our Shine the Light workshops. Everyone feels the urge to give back around this time, so we want to recognize those who gave to us year-around, allowing us […]

By |November 27th, 2013|Blog, Katie Ward|Comments Off on 10 Reasons We are Thankful at DNA

Pulling An “All-Nighter” For Upstate Nonprofits

Here at DNA Creative Communications, we’re always in the spirit of giving – even in the “off-holiday seasons.” DNA has dedicated many hours of pro bono work to nonprofits since our creation in 1997. Annually, DNA offers our Live Here Give Here (LHGH) program in which we partner with a nonprofit to donate our […]

By |November 25th, 2013|Blog|Comments Off on Pulling An “All-Nighter” For Upstate Nonprofits

DNA Receives Six SCIABC 2013 Palmetto Awards

DNA Creative Communications (DNA), a Greenville public relations and marketing firm, received six awards from the South Carolina chapter of the International Association of Business Communicators (SCIABC) on November 7 in Columbia, SC.

“We are humbled and honored to have been recognized with six outstanding awards from the SCIABC,” said Debbie Nelson, president and founder […]

By |November 13th, 2013|News, Press Releases|Comments Off on DNA Receives Six SCIABC 2013 Palmetto Awards

Non-profits Unite! It’s a Revolution!

David La Piana’s book’s title: The Non-profit Strategy Revolution seemed like a promise I had heard before. Having served on non-profit boards and suffered through traditional strategic planning processes that guaranteed better results, I was skeptical. It was the subtitle that made me open the book: Real-Time Strategic Planning in a Rapid-Response World.

Early in […]

By |November 8th, 2013|Blog|Comments Off on Non-profits Unite! It’s a Revolution!

2013 Upstate CreateAthon Participants Announced

DNA Creative Communications Provides Free Marketing to Three Upstate Non-profits in 24 Hours

DNA Creative Communications (DNA), a Greenville public relations and marketing firm, announces Greer Community Ministries, Greenville County Youth Orchestras and REACH Upstate as the 2013 Upstate CreateAthon participants. The 24-hour event will be held on October 24 & 25, 2013.

“DNA has always […]

By |October 9th, 2013|Blog|Comments Off on 2013 Upstate CreateAthon Participants Announced

The Non-profit Press Conference: “Will you be on the 6:00 news?”

Do you remember the classic movie line “If you build it, he will come” from the 1989 American fantasy-drama, Field of Dreams? Farmer Ray Kinsella, played by Kevin Costner, hears a voice and sees a baseball diamond where his cornfield stands. The “he” that is being referred to is none other than Pickens-born, […]

By |September 30th, 2013|Blog, Crisis Communication, Debbie Nelson, Greenville Nonprofits, How To, Non-Profit Resources, Public Relations, Strategy|Comments Off on The Non-profit Press Conference: “Will you be on the 6:00 news?”

The Importance of Social Media Listening

With today’s technological advances, communications professionals can “listen” with more than just their ears.

Social media provides those in the public relations field with information we couldn’t gather in traditional ways, such as time of day, day of week, demographics, and negative and positive correlations. Certain programs have enhanced the insights we use to […]

By |September 17th, 2013|Blog, News, Social Media, Strategy, Web|Comments Off on The Importance of Social Media Listening

Non-profit’s Art Illustrates Power for the Common Good

I’ve compared myself to Miss America in only one way–ever. Neither one of us will solve world hunger. If I have been living my life committed to making a difference in the world, how can I get to a point where I believe that I, as a single individual, can do anything to tip […]

By |August 31st, 2013|Blog|Comments Off on Non-profit’s Art Illustrates Power for the Common Good

The Risks of Cause Marketing for Your Non-Profit

While in my previous blog entry about Cause Marketing I shared some of the potential benefits of cause marketing, don’t be naïve to think that there are not significant risks associated with this strategy as well. And they must be weighed when deciding to enter this type of relationship.
 

First you must choose the right […]

By |August 31st, 2013|Blog, Branding, Branding and Communications, Debbie Nelson, Non-Profit Resources, Strategy, Tips|Comments Off on The Risks of Cause Marketing for Your Non-Profit

Debbie Nelson Selected For 16th Class of Furman Diversity Leaders Initiative

Founder and president of DNA Creative Communications, Debbie Nelson, is one of 46 leaders from across the Upstate and other regions throughout South Carolina selected to participate in the 16th Upstate class of the Riley Institute at Furman’s Diversity Leaders Initiative (DLI).

“Our Fellows represent a wide range of professional, community and personal interests. They […]

By |August 29th, 2013|Blog|Comments Off on Debbie Nelson Selected For 16th Class of Furman Diversity Leaders Initiative

Debbie Nelson Participates on Chamber’s Small Business of the Year Panel

The Greenville Chamber of Commerce held its Small Business Owners’ Forum on August 28th from 11:30-1:30 pm at their office located at 24 Cleveland St. in Greenville. The event brought together Chamber members and small business owners.

The Small Business Owners’ Forum offered small business owners an opportunity to exchange knowledge and best practices with the Chamber’s […]

By |August 28th, 2013|Blog, News|Comments Off on Debbie Nelson Participates on Chamber’s Small Business of the Year Panel

The Benefits of Cause Marketing for Your Non-Profit

Working with non-profits on a daily basis, I am often asked to explain the concept of cause marketing. Once an organization understands that there may be a financial upside to this strategy they immediately follow up with this next question; “Describe all of the potential benefits of entering into this type of relationships?”

Cause marketing […]

By |August 19th, 2013|Blog, Branding, Branding and Communications, Non-Profit Resources, Strategy, Tips|Comments Off on The Benefits of Cause Marketing for Your Non-Profit

Ward Joins DNA Creative Communications Team

DNA Creative Communications (DNA) recently welcomed Katie Ward, of Denton, MD, as new Account Coordinator to their team. Katie’s responsibilities include the overall service and profitability for non-profit accounts, specifically public relations and marketing materials.

“I’m looking forward to using my skills to benefit the greater Greenville community,” said Ward. “My experience as an intern […]

By |July 26th, 2013|Blog, News, Press Releases|Comments Off on Ward Joins DNA Creative Communications Team

Call for 2013 Upstate CreateAthon Applications

DNA Creative Communications (DNA), a Greenville public relations and marketing firm, announces its launch of the 2013 CreateAthon as the first partner agency in the Upstate. The event will be held on October 24 & 25, 2013.

CreateAthon is a 24-hour, work-around the clock creative blitz during which communications firms across the world provide nonprofit […]

By |July 24th, 2013|Blog|Comments Off on Call for 2013 Upstate CreateAthon Applications

Non-Profit Funding in Greenville, SC

Over the years I have had the opportunity to sit on both sides of the funding conversation…funder and grantee. As I sit back and reflect on these interactions they could often be described as a well-choreographed dance. My motivation for writing today’s blog is to challenge our nonprofit funders and the organizations they support […]

By |July 23rd, 2013|Blog, Debbie Nelson, Greenville Nonprofits|Comments Off on Non-Profit Funding in Greenville, SC

Non-Profit Reading Proves to be a Force for Good

The long rainy Fourth of July weekend off from DNA Creative Communications gave me time to catch up on my non-profit reading. You know, the tower of books on my bedside table that I have deemed of the ultimate worth, the books I want to savor. However, by the time I am setting my […]

By |July 9th, 2013|Non-Profit Resources, Nonprofit Seminars, Tips|Comments Off on Non-Profit Reading Proves to be a Force for Good

DNA Seminar Brings Funders and Non-Profits Together

Shine the Light on Your Non-profit 
DNA Creative Communications (DNA), in partnership with Hollingsworth Funds, Inc, the Community Foundation of Greenville and United Way of Greenville County, held an educational session, “The Funder/Grantee Dynamic: A Candid Conversation,” as a part of their “Shine the Light on Your Non-profit” series June 13 at the Kroc Community […]

By |June 17th, 2013|Blog, Greenville Nonprofits, Non-Profit Resources, Nonprofit Seminars|Comments Off on DNA Seminar Brings Funders and Non-Profits Together

Utilizing Pinterest for your Non-Profit

“Pin” Your Non-Profit to the Top
In today’s digital world there are multiple platforms to share your non-profit’s information with followers, sponsors and donors. Finding the most creative way to distribute content is often key to success. Most non-profits are on Facebook and Twitter to update followers through posts, images and video. But has your […]

By |June 7th, 2013|Blog, Katie Ward, Social Media, Web|Comments Off on Utilizing Pinterest for your Non-Profit

Non-Profit Matters: Donating to Disasters – Don’t be Duped

As I contemplate writing my monthly UBJ column, I am hit with a flood of memories. The day is Thursday, September 21, 1989. My family is pulling out of our driveway on Sullivan’s Island along with our dog, Lacey, boxes of photos, suitcases of clothing, beloved stuffed animals and as many cherished mementos as […]

By |June 7th, 2013|Blog, Debbie Nelson|Comments Off on Non-Profit Matters: Donating to Disasters – Don’t be Duped

The Role of Images in Non-Profit Marketing

Over the past few years, the way in which we absorb information has changed. This means that people are more prone to taking information visually as opposed to reading about it. Take for example the fact that more people nowadays are getting their news from the internet as opposed to purchasing a newspaper. What […]

By |May 31st, 2013|Blog, Non-Profit Resources|Comments Off on The Role of Images in Non-Profit Marketing

Debbie Nelson Receives AAF Silver Medal Award

DNA Creative Communications is pleased to announce that founder and president of DNA Creative Communications, Debbie Nelson, was awarded the Silver Medal Award by the American Advertising Federation (AAF) of Greenville. The Silver Awards dinner took place May 15, 2013 at the Commerce Club.

The Silver Medal Award is the highest honor a local AAF […]

By |May 16th, 2013|Blog, News, Press Releases|Comments Off on Debbie Nelson Receives AAF Silver Medal Award

DNA’s Non-Profit Seminar Series Announced

DNA Creative Communications (DNA) is excited to announce that their 2013 “Shine the Light on Your Non-Profit” educational series will begin in June with its first session “The Funder/Grantee Dynamic: A Candid Conversation.”

“The Funder/Grantee Dynamic” will take place on Wednesday, June 13, 8:30 a.m.- noon, at the Salvation Army Ray & Joan Kroc Corps […]

By |May 13th, 2013|News, Press Releases|Comments Off on DNA’s Non-Profit Seminar Series Announced

Favor Greenville Presents The Anonymous People

Never one to shy away from uncomfortable subjects, I was happy to attend the viewing of the documentary The Anonymous People at the Gunter Theatre this past Friday. I arrived an hour early to the event. Not long after, I noticed the hum of the crowd in the lobby growing louder and louder.   Before I […]

By |May 7th, 2013|Greenville Nonprofits|Comments Off on Favor Greenville Presents The Anonymous People

Non-Profit Matters: A Fundraising Success Story

This past January we lost a dear friend to Glioblastoma, a truly devastating disease. He had no signs or symptoms until BOOM…and then the grave diagnosis was made. Almost exactly a year after his first visit to the ER, on April 20th a large group of Art’s friends and family gathered at the banks […]

By |May 3rd, 2013|Blog, Greenville Nonprofits|Comments Off on Non-Profit Matters: A Fundraising Success Story

SC Public Relations Awards given to DNA by SCPRSA

DNA Creative Communications (DNA) received six awards at the South Carolina Public Relations Society of America (SCPRSA) Run for the Mercury awards banquet that was held at The Loft at Falls Park in Downtown Greenville. DNA was recognized for their exceptional programs and projects they implemented for their clients over the 2012 year.

The banquet, […]

By |May 2nd, 2013|Greenville Nonprofits, Press Releases, Public Relations|Comments Off on SC Public Relations Awards given to DNA by SCPRSA