Debbie Nelson

About Debbie Nelson

Debbie Nelson is the founder of DNA Creative Communications, a marketing and public relations firm in Greenville, SC. She holds a AB degree from Smith College, a MHSA from the University of Michigan and an MBA from The Citadel. Connect with Debbie on Google+ | LinkedIn

It’s Time to Add “Vibrancy” to the Nonprofit Conversation

According to Merriam-Webster the simple definition of “vibrant” is having or showing great life, activity and energy; very bright and strong; and loud and powerful as it relates to sound.  Most would say that this word is extremely positive. It is a word of distinction. And an attribute to aspire to!

We are fortunate to […]

By |July 10th, 2016|Blog|Comments Off on It’s Time to Add “Vibrancy” to the Nonprofit Conversation

Embrace Technology…But Not Too Much!

Technology is a widely discussed topic in both the corporate and nonprofit sectors. It affects the daily operations of every company and organization. But it also affects what is called organizational culture. This is defined as a system of assumptions, values, and beliefs that shape how employees behave in organizations. In today’s world, it […]

By |July 6th, 2016|Blog, Non-Profit Resources, Tips|Comments Off on Embrace Technology…But Not Too Much!

Key Leader Behaviors That Drive Employee Engagement

EVENT: DNA Creative Communications’ Shine the Light Nonprofit Forums

WHERE: The Salvation Army Ray & Joan Kroc Corps Community Center

WHO WAS THERE: 90+ executive directors, leaders and team members from South Carolina nonprofits

SPEAKER: Patrick Jinks, national leadership coach and president of the Jinks Perspective Group

TOPIC: Leaders Leading Leaders Engaged employees are the engine that helps […]

By |December 10th, 2015|Blog|Comments Off on Key Leader Behaviors That Drive Employee Engagement

Learn to Engage Your Board in Fundraising on November 19

DNA Creative Communications (DNA), in partnership with Hollingsworth Funds, Community Foundation of Greenville, Graham Foundation and United Way of Greenville County, is pleased to announce that Kathy Hedge, executive director, author and nonprofit consultant from Washington, D.C., will present at Shine the Light’s “Leading for Sustainability.” This event is part of the 2014 Nonprofit […]

By |October 9th, 2014|Blog|Comments Off on Learn to Engage Your Board in Fundraising on November 19

DNA Presented at SCASA Conference

DNA Creative Communications (DNA), a public relations and marketing agency for nonprofits in Greenville, SC, presented Recruiting via Social Media at the South Carolina Association of School Administrators (SCASA) 2014 Personnel Fall Conference in Greenville on September 25.
“It is very important that school administrators are sharing appropriate, positive content about their districts on both […]

By |October 3rd, 2014|Blog, Katie Ward, News, Press Releases, Social Media|Comments Off on DNA Presented at SCASA Conference

Expanding Leadership Beyond Your Walls

DNA Creative Communications (DNA), in partnership with the Hollingsworth Funds, Community Foundation of Greenville and United Way of Greenville County, hosted Expanding Leadership Beyond Your Walls, the third of a four-part series of Shine the Light Nonprofit Forums (STL), on September 9.

“It was great to see so many organizations discussing how they can collaborate […]

By |September 15th, 2014|Blog, Greenville Nonprofits, Katie Ward, Nonprofit Seminars, Press Releases|Comments Off on Expanding Leadership Beyond Your Walls

A New Perspective on Viral Fundraising

The craze of the ALS Ice Bucket Challenge may be winding down on your newsfeed, but its impact on nonprofit organizations across the globe is lasting.

Viral fundraising is nothing new. Nonprofits around the world have been producing viral fundraising campaigns for years now. So what makes the ALS Ice Bucket Challenge different?

The ALS Ice Bucket […]

By |September 15th, 2014|Blog, Fundraising, Non-Profit Resources|Comments Off on A New Perspective on Viral Fundraising

Not Your Average Internship

When I walked through the doors of DNA Creative Communications three months ago, I was both excited and terrified. However, it wasn’t long before I grew out of the fear and into the excitement that came with being part of this company for the summer.
DNA welcomed me with open arms, and I knew immediately that this would […]

By |September 4th, 2014|Blog|Comments Off on Not Your Average Internship

DNA Creative Communications Recognized at SCIABC Palmetto Awards

DNA Creative Communications (DNA) received four awards from the South Carolina chapter of International Association of Business Communicators (SCIABC) on August 26, in Columbia, S.C. DNA was recognized for their exceptional work on projects they implemented for clients from June of 2013 to May of 2014.
“We are honored to have been recognized with four […]

By |August 28th, 2014|Blog|Comments Off on DNA Creative Communications Recognized at SCIABC Palmetto Awards

Embracing Collective Impact in the Nonprofit Sector

What is collective impact?
The term collective impact was coined in 2010 by John Kania and Mark Kramer to highlight the need for establishing a common agenda for solving challenging issues among various sectors.
“Collective Impact is the long-term commitment by a group of important actors from different sectors to a common agenda for solving a […]

By |August 21st, 2014|Blog, Non-Profit Resources|Comments Off on Embracing Collective Impact in the Nonprofit Sector

Building A Better Board

Event: Shine the Light Nonprofit Forum
Keynote: Susan Meier, Meier and Associates in Washington, D.C.
Panel: Scot Baddley, YMCA of Greenville, Chandra Dillard, Furman University, Kathy McKinney, Haynsworth Sinkler Boyd, P.A.
Who Was There: More than 125 Upstate nonprofit leaders and board members
Location: Kroc Community Center
Topic: Board leadership for nonprofit organizations
Susan Meier, principal at Meier and Associates, […]

By |August 4th, 2014|News|Comments Off on Building A Better Board

How To Manage A Successful Nonprofit

Nonprofit organizations are managed very much like regular businesses; however, since nonprofits do not have shareholders or owners, additional practices need to be implemented for them to be successful. Here are some tips for making that happen:

Have a Clear and Concise Vision and Mission Statement
Concise and meaningful vision and mission statements are something every […]

By |July 30th, 2014|Blog|Comments Off on How To Manage A Successful Nonprofit

5 Strategies to Engage a Younger Audience With Your Nonprofit

The current generation of young people thrive on creativity, technology and hands-on activities. They are capable of bringing new ideas to the table, but since their way of thinking and communicating is different, reaching out to them can be a challenge. Are you at the end of your rope trying to attract millennials to your […]

By |July 14th, 2014|Blog|Comments Off on 5 Strategies to Engage a Younger Audience With Your Nonprofit

DNA Welcomes Elissa Visotski to the Team

DNA Creative Communications (DNA) is pleased to welcome Elissa Visotski to their team as a graduate intern. Visotski graduated from the University of South Carolina (USC) in December with a Bachelor’s degree in Public Relations and has previous non-profit experience.
“I am poised on the launching pad of my PR career, and I can’t wait […]

By |June 26th, 2014|Blog, News, Press Releases|Comments Off on DNA Welcomes Elissa Visotski to the Team

Nelson Appointed to GADC Board

The Greenville Area Development Corporation (GADC), the county-chartered organization tasked with promoting and enhancing the economic growth of Greenville County, has announced that Debbie Nelson has been appointed by Greenville County Council to an inaugural three-year terms on the GADC Board. Three other new board members join Nelson: Catherine Heigel, David Kelley and Charles […]

By |June 5th, 2014|Blog, News, Press Releases|Comments Off on Nelson Appointed to GADC Board

DNA Talks Small Businesses Marketing

Debbie Nelson, founder and principal of DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofit organizations, presented at the Bank of Travelers Rest Spring Joint Advisory Board Luncheon on May 20.

“I am always honored to share my experiences with the Greenville small business community,” said Nelson. “Incorporating marketing and […]

By |June 2nd, 2014|Press Releases|Comments Off on DNA Talks Small Businesses Marketing

Winners of SCPRSA Mercury Awards

DNA Creative Communications (DNA) received four awards at the last night’s South Carolina Public Relations Society of America (SCPRSA) Mercury Awards ceremony that was held in Charleston. DNA was recognized for their exceptional programs and projects they implemented for their clients over the 2013 year.

In the Mercury Award category, DNA was recognized with one award:

Integrated […]

By |April 25th, 2014|Blog, Debbie Nelson, Greenville Nonprofits, Press Releases|Comments Off on Winners of SCPRSA Mercury Awards

Join the Team for Safe Disposal of Medications

About a year ago, I was invited to an event celebrating the opening of the Early College at Greenville Technical College and I still remember the main message presented by the teachers: Teamwork makes the dream work! I also remember the students repeating this slogan together in one voice, making a promise to help […]

By |April 21st, 2014|Debbie Nelson, Greenville Nonprofits|Comments Off on Join the Team for Safe Disposal of Medications

How to Engage Your Audience with PowerPoint

If you’ve ever presented to an audience using PowerPoint, you know how difficult it can be to engage and keep the crowd focused. Aside from worrying about staying on time, remembering talking points and not fainting at the front of the room, presenters often worry about how to get the audience involved in the […]

By |March 17th, 2014|Blog, Creative and Design, How To, Katie Ward, Tips|Comments Off on How to Engage Your Audience with PowerPoint

DNA Presents to Clemson University Students

DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, presented to a class of Clemson University communication studies students about stakeholder communications on March 3.

“Presenting to a class that I was sitting in as a student just two years ago is such a surreal feeling,” said Katie Ward, Account […]

By |March 4th, 2014|Public Relations|Comments Off on DNA Presents to Clemson University Students

Finding Opportunities for Growth is Part of a Successful Strategy

Over the course of the next couple of months, I plan to share some of the insights I gain through my graduate studies at Columbia College. The M.A. in Organizational Change and Leadership has been truly transformational for me so far and I hope to be able to pass on some of the lessons […]

By |February 12th, 2014|Blog, Non-Profit Resources, Strategy, Yolina Nenov|Comments Off on Finding Opportunities for Growth is Part of a Successful Strategy

DNA Presents at SCANPO Nonprofit Conference in Charleston

DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, presented Get Your Nonprofit House in Order: Human Resources and Finance Strategies at the 2014 South Carolina Association of Nonprofit Organizations (SCANPO) Summit in February.

“Due to the success of this presentation during our Shine the Light on Your Nonprofit session […]

By |February 12th, 2014|Press Releases|Comments Off on DNA Presents at SCANPO Nonprofit Conference in Charleston

DNA Presents to SC Recreation and Parks Association in Greer

DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, presented Telling and Selling Your Story to the South Carolina Recreation and Parks Association (SCRPA) at their Southern Leisure Management and Trends Conference in Greer.

“We were honored to address this group of statewide leaders,” said Debbie Nelson, founder and president […]

By |January 27th, 2014|Blog, Press Releases|Comments Off on DNA Presents to SC Recreation and Parks Association in Greer

New Year’s Resolutions for Non-profits

A new year brings change and opportunity for people. They set “New Year’s Resolutions” for a healthier diet, to exercise more often, practice their religion, read more books, etc. But what about nonprofit organizations? What types of resolutions should they make for the New Year? We have a few ideas…

Join a networking or industry-related […]

By |December 31st, 2013|Blog, Katie Ward, Non-Profit Resources, Tips|Comments Off on New Year’s Resolutions for Non-profits

What more can I do?

Attending a professional organization meeting last Wednesday with my husband was a real treat for me. He always comes home after hearing the monthly speaker and is re-energized, re-focused and re-born at times. To my delight, the closed group offered to allow spouses to join the December gathering and hear their national organization’s Speaker-of-the-Year […]

By |December 19th, 2013|Blog, How To|Comments Off on What more can I do?