Advertising is a method of persuading your target audience to purchase more of a particular product or service. It involves buying space in places frequently and easily accessed by the target audience. Advertising is one tool used in a company’s branding campaign. Society today is inundated with marketing messages, so careful planning is important for achieving the response you want. Through our process, we can determine the best way to deliver consistent message over a period of time to affect the greatest number of people and to receive the greatest response possible. DNA offers media planning and research, concept development, copy writing and graphic design. Top of page. |
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Branding is a promise to your clients, how you communicate the essence of who you are. It is what people on the inside and outside of your company think, feel and believe about your business. It is the soul of your company. We like to say that branding is how you communicate your business' DNA. DNA can help you create a unified brand for your business that consistently communicates what customers can expect from every experience with your company. Through our process, we understand your business and help you identify the unique value you offer clients. We also define how you are different from your competition. Then, we use a variety of methods, including advertising, public relations, event planning, graphic design and copywriting, to express the essence of who your business is. We constantly monitor and assess how well people understand your message so your brand will stay consistent over time. Top of page. | Elements of branding: |
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E-communications is vital for any business of today. Having a web site is not enough in the ever-evolving virtual community. You need to give your web site and your business added value with interactive and on-going communications with your audiences. E-communications can include everything from blogs and e-newsletters to social media and podcasts. There is an abundance of online tools, mainstream and industry-specific, and it can be overwhelming and difficult to know which ones will work for your business and assist you in targeting the best audiences. At DNA, we are continually working to stay current on the developing technologies so we can make recommendations that are tailored for your business and consistently convey your brand, even out in cyberspace! Top of page. | E-communication services: |
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| Public relations (PR) is the creation of mutually beneficial relationships between an organization and its publics, both internal and external. With extensive experience in the public relations field, we pride in the positive, long-standing relationships we have with the local media. We are known as a trustworthy source for information in the community. We approach PR as a part of an integrated marketing campaign for your business. Our process allows us to evaluate your organization, your industry, and how your various publics perceive you. We then create a unified approach using all of our agency’s resources to influence your business’s perception in the community. Top of page. | Elements of public relations: |
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Special events are an effective public relations and marketing tool for a corporation or organization. They offer a level of accessibility to your audience that no other method provides; you communicate with the audience in person and interactively. They see, hear, smell, touch and taste the message you are presenting. DNA provides a goal-oriented approach perfect for your business functions. We follow our process to identify your objectives and the distinctive message you want to convey. Then, we execute the entire event from start to finish. We plan, create budgets, schedule, promote, manage media coverage, negotiate with vendors, coordinate catering, book rentals, and plan for every behind-the-scene detail. The only thing about the event you will be responsible for is yourself! Top of page. | Types of special events: |
