Project Description

Miracle Hill Ministries Crisis Communication Training

Background

Miracle Hill Ministries (MHM) is a non-profit organization in the Upstate of South Carolina dedicated to providing , shelter, clothing, personal development, addiction recovery support, and residential and foster care for children.  As an organization that operates shelters for at-risk individuals, homeless, and persons facing life-dominating addictions, MHM saw the need for a training focused on communicating with the community and media during an emergency or a crisis. To make this possible, DNA was charged with creating and facilitating a crisis communications workshop and developing a crisis communications tool kit for MHM management and staff.

In order to develop a comprehensive crisis communications tool kit, DNA conducted several stages of research. Based on the findings from the research, DNA developed a half-day training session for 50 of MHM’s employees. The session included presentation by experts in the field of crisis communications, a multimedia presentation, and a mock press conference where MHM employees were given the opportunity to display what they had learned. In addition, DNA created a 22-page crisis communications tool kit that was distributed to the entire organization.

Goals

The primary goals for the MHM crisis communications workshop were to help employees understand how to identify potential areas of operations where crises may occur at MHM,  train  staff on how to effectively communicate to various internal and external audiences during an emergency or a crisis, ensure that all members of the organization are familiar with MHM’s media policies, provide a workbook of training and reference materials to all attendees and provide a hands on experience so employees could think through and act out a crisis communications strategy.

Results

Based on the goals outlined for this project, DNA accomplished the following:

  • Educated 50 MHM staff members on sound media practices. Presentation included media experts and a multimedia presentation.
  • Instructed MHM staff on MHM’s established media policies.
  • Provided MHM staff with tools and protocol on how to handle a crisis.  DNA created and distributed a 22-page crisis communications tool kit.
  • Facilitated small group interactive activities using realistic crisis case studies. Each group served as a crisis team and developed a communications strategy.
  • Workshop culminated with a mock press conference. Participants were given immediate feedback on their performance.