DNA Creative Communications (DNA) was pleased to welcome Melanie Mathos, Chad Norman, and Anne Decabooter to our “Web Fusion 2.0: Finding Your Web Future” workshop on July 25th  as a part of the “Shine the Light on Your Nonprofit” series. Our team was very excited to be able to work with our keynote speakers to help over 60 nonprofit staff members from across the Upstate successful maintain an online presence through social media.

The morning began with a delicious breakfast and a presentation by Melanie and Chad on their book, 101 Social Media Tactics for Nonprofits, in which they explained the importance of social media for nonprofit organizations and how to best utilize each platform. Their advice was to use the “P.O.S.T. Method” by focusing on People, Objectives, Strategies, and Technologies. The pair chose key tactics and tips from the five sections of their book in order to teach everyone how to better their online communications. One new tactic that we at DNA have already taken advantage of is creating a social media newspaper, making it easy for our clients and supporters to follow our social media buzz. We are very grateful to Chad and Melanie for sharing their book with us!

Following Melanie and Chad’s presentation was Anne Decabooter with a presentation entitled, “Unmasking Digital Media: Creating Tangibility in a Digital Environment.” Anne explained the benefits of digital media for nonprofits by using tools such as Google Analytics to determine which media vehicles are giving you the most coverage. Thank you Anne, for all of your insight!

The second half of our Web Fusion 2.0 workshop consisted of roundtable discussions led by DNA team members in addition to our keynote speakers, including Melanie, Chad, Anne, Will McBee and Kevin Dees. These discussions were quite a success as staff members shared the social media tactics they were currently using, exchanged ideas, and conversed with the team leaders about what they had learned and which tactics they hoped would bring online success to their nonprofits. The afternoon came to a close with a presentation by DNA’s own Debbie Nelson and Dan Rundle of the Worthwhile Company about our annual pro-bono programs, Live Here Give Here (LHGH) and Web for Good (respectively).

The 2012 series sponsors are the Community Foundation of Greenville, United Way of Greenville County, Hollingsworth Funds, Inc., Dixon Hughes Goodman, Greenville Hospital System University Medical Center, Sullivan Company, Greenville Journal, Martin Printing Company, and TOWN Magazine.

The “Shine the Light on Your Nonprofit” series was originally developed in 2010 as a resource to help the widespread communications needs among the nonprofit community. The next session of the 2012 series is “Brand Handling: Expanding the Power of Your Message” It will be held on September 12th at the Salvation Army Ray & Joan Kroc Corps Community Center. To find out more or to register for a future seminar, visit DNA’s website at www.dnacc.com or call 864-235-0959 extension 0.