DNA Creative Communications (DNA) continues its 2011 “Shine the Light on Your Nonprofit” educational series with its fourth and final session of the year, “Power Surge: ‘Pitching Your PR’ Bootcamp.” The seminar will take place on November 16, from 8:30 a.m. to 12:30 p.m. at CU-ICAR, located at 4 Research Drive in Greenville. Registration is currently open online at www.dnacc.com. The cost is $65 and includes lunch.

This half-day, interactive workshop will equip participating nonprofits around the Upstate with essential tools and insight to propel their public relations and communications strategies forward. Organizations will learn how to build and foster media relationships, as well as the importance of creating and implementing a crisis communications plan. The seminar will also feature expert discussions with local media professionals, along with facilitated case-study scenarios led by the DNA team.

Featured Guests of “Power Surge: ‘Pitching Your PR’ Bootcamp” will include:

-          Robyn Zimmerman, Director of Public and Community Relations of Greenville Hospital System

-          Lyn Riddle, Editor of the Greenville Journal

-          Lee Brown, Assistant News Director of WYFF 4

-          John Hendon, Assistant Chief Photographer of WYFF 4

-          Debbie Nelson, Principal of DNA Creative Communications

“Public relations is a crucial element for every organization—especially nonprofits. Our ‘Bootcamp’ will challenge and guide participants through the methods, tools and tactics necessary for a comprehensive PR strategy that contributes to both current and long-term success,” said Debbie Nelson, Principal of DNA.

The 2011 series is sponsored by the Community Foundation of Greenville, Dixon Hughes Goodman, Greenville Forward, Greenville Journal, Greenville Hospital System, HR Experts on Demand and Martin Printing Company. Space is limited. For complete details and to register, please visit DNA’s website at dnacc.com or call 864-235-0959 extension 0.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit www.dnacc.com.