Debbie Nelson, of Debbie Nelson & Associates, LLC (DNA) gave a presentation to FastTrac GrowthVenture participants. FastTrac GrowthVenture is an entrepreneurial program that assists new business developers in evaluating their current business framework, and determining the changes needed to improve performance and grow the business.

 Nelson’s presentation addressed marketing strategies and plans. Topics included: how a marketing plan helps to identify, schedule, implement and evaluate marketing efforts; common challenges in developing marketing strategies; creative and cost-effective marketing activities; and sharing her expertise in the marketing field.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit www.dnacc.com.