In Generations, Peter C. Brinckerhoff addresses the challenges that nonprofits face as the Baby Boomers are preparing to retire. It aims to make sure that nonprofits have a plan to replace the Boomers, to relate to the younger generations (GenX and Gen@) serving as employees, volunteers and donors and to adjust its outreach accordingly.

Brinckerhoff describes the values of each of the generations and discusses six generational trends that will affect your organization: financial stress, technological acceleration, diversity of population, redefining the family, MeBranding and work-life balance.

Each chapter examines how the generational shift will affect specific areas of your organization, from staff to board and volunteers to people served. There are hands-on sections and examples of nonprofits that have adjusted their marketing plans in preparation for the Boomers’ retirements.

The Generational Self-Assessment aims to determine your success as you bring generations into your planning by seeing where your organization is in relation to the effect generational change will have on your services, staff, volunteers and technology.

There are also discussion questions organized by chapter get your staff and board involved in the discussion about generational change. The workforce is changing and Generations is dedicated to preparing your organization for the shift.

About Peter Brinckerhoff:

Peter Brinckerhoff has spent his entire adult life working in, around and for nonprofits. He is dedicated to the concept that a not-for-profit organization is a mission-based business, in the business of doing its mission.

When Brinckerhoff formed his firm, Corporate Alternatives, Inc., in 1982 it was the first consulting and training company in the United States dedicated exclusively to the management concerns of 501(c) (3) organizations.

Brinckerhoff knows how nonprofits work from his experience as a volunteer, his work as a staff member and as executive director of two regional nonprofits, and from his service on numerous state, local, and national nonprofit boards. He brings this understanding of the many perspectives in a nonprofit organization to his work.