Public Relations

DNA Presents to Clemson University Students

DNA Creative Communications (DNA), the Upstate’s leading marketing and public relations firm for nonprofits, presented to a class of Clemson University communication studies students about stakeholder communications on March 3.

“Presenting to a class that I was sitting in as a student just two years ago is such a surreal feeling,” said Katie Ward, Account […]

By |March 4th, 2014|Public Relations|Comments Off on DNA Presents to Clemson University Students

The Non-profit Press Conference: “Will you be on the 6:00 news?”

Do you remember the classic movie line “If you build it, he will come” from the 1989 American fantasy-drama, Field of Dreams? Farmer Ray Kinsella, played by Kevin Costner, hears a voice and sees a baseball diamond where his cornfield stands. The “he” that is being referred to is none other than Pickens-born, […]

By |September 30th, 2013|Blog, Crisis Communication, Debbie Nelson, Greenville Nonprofits, How To, Non-Profit Resources, Public Relations, Strategy|Comments Off on The Non-profit Press Conference: “Will you be on the 6:00 news?”

SC Public Relations Awards given to DNA by SCPRSA

DNA Creative Communications (DNA) received six awards at the South Carolina Public Relations Society of America (SCPRSA) Run for the Mercury awards banquet that was held at The Loft at Falls Park in Downtown Greenville. DNA was recognized for their exceptional programs and projects they implemented for their clients over the 2012 year.

The banquet, […]

By |May 2nd, 2013|Greenville Nonprofits, Press Releases, Public Relations|Comments Off on SC Public Relations Awards given to DNA by SCPRSA

Preparing for Your First Internship

An internship was once seen as a way to “get your foot in the door” in your particular area of interest. They were unpaid, rarely competitive, and consisted of mundane tasks such as getting coffee and making photocopies. If the opportunity didn’t present itself, one entered the career search with only a degree in […]

By |March 11th, 2013|Blog, How To, Public Relations, Tips|Comments Off on Preparing for Your First Internship

How to be a Successful PR Intern

Good internships are hard to come by and even harder to land. For most, an internship is an opportunity that can open so many doors to a successful future, especially in the public relations industry. I have spent the past five months interning at DNA Creative Communications in Greenville, South Carolina and have learned […]

By |March 6th, 2013|Blog, How To, Public Relations|Comments Off on How to be a Successful PR Intern

Essential Technology for a PR Professional

One of the main roles of a public relations professional is to be up-to-date and in the know about the most current media technology. By being aware of the latest trends, and knowing how to utilize them, you can put yourself and your organization ahead of the game. These abilities will make you an […]

By |March 4th, 2013|Blog, Public Relations, Tips|Comments Off on Essential Technology for a PR Professional

Essential Components of a Media Press Kit

Knowing the basic materials and components to include in your nonprofit’s media press kit can help your organization put its best face forward when it comes to the public relations arena.

The first and most important element is to have your background information and supporting materials organized, updated and ready to send, print, or release […]

By |March 1st, 2013|Blog, Public Relations, Tips|Comments Off on Essential Components of a Media Press Kit

How to Introduce a Guest Speaker at a Professional Event

Speech introductions are more often than not hastily put together with little thought and minimal knowledge of the speaker known. Many do not realize that the introduction of a speech is actually a critical aspect of the speech as a whole and can greatly impact the presentation. A carefully crafted and thought out introduction […]

By |February 14th, 2013|How To, Public Relations|Comments Off on How to Introduce a Guest Speaker at a Professional Event