Tips

Embrace Technology…But Not Too Much!

Technology is a widely discussed topic in both the corporate and nonprofit sectors. It affects the daily operations of every company and organization. But it also affects what is called organizational culture. This is defined as a system of assumptions, values, and beliefs that shape how employees behave in organizations. In today’s world, it […]

By |July 6th, 2016|Blog, Non-Profit Resources, Tips|Comments Off on Embrace Technology…But Not Too Much!

6 Fundraising Mistakes Nonprofits Make with Their Donors

The strength and wellbeing of a nonprofit organization relies on the effectiveness of its fundraising efforts. Most nonprofits are passionate about their cause and eager to make an impact. However, when you’re trying to accomplish big things, mistakes are easy to make. Fundraising is hard work and making mistakes is inevitable, but you can […]

By |April 7th, 2014|How To, Non-Profit Resources, Strategy, Tierney Gallagher, Tips|Comments Off on 6 Fundraising Mistakes Nonprofits Make with Their Donors

6 Exercises to Energize Your Group Brainstorm

In my recent post on “6 Ways to Inspire Creativity in Your Brainstorming Session,” I mentioned that starting off with a creative exercise is a great way to stimulate the imagination and spark productivity in your team. As a follow up, here are six exercises designed to stir up those creative juices and give […]

By |March 31st, 2014|Blog, How To, Tips|Comments Off on 6 Exercises to Energize Your Group Brainstorm

How to Engage Your Audience with PowerPoint

If you’ve ever presented to an audience using PowerPoint, you know how difficult it can be to engage and keep the crowd focused. Aside from worrying about staying on time, remembering talking points and not fainting at the front of the room, presenters often worry about how to get the audience involved in the […]

By |March 17th, 2014|Blog, Creative and Design, How To, Katie Ward, Tips|Comments Off on How to Engage Your Audience with PowerPoint

8 Social Media Trends for Nonprofits for 2014

No matter the size of your organization or the focus of its mission, social media is crucial to your success. Social media is a great way to build and maintain relationships with audiences, and taking advantage of emerging trends on these platforms can help your organization do great things for the community. Here are […]

By |February 24th, 2014|Blog, Non-Profit Resources, Social Media, Tierney Gallagher, Tips, Web|Comments Off on 8 Social Media Trends for Nonprofits for 2014

New Year’s Resolutions for Non-profits

A new year brings change and opportunity for people. They set “New Year’s Resolutions” for a healthier diet, to exercise more often, practice their religion, read more books, etc. But what about nonprofit organizations? What types of resolutions should they make for the New Year? We have a few ideas…

Join a networking or industry-related […]

By |December 31st, 2013|Blog, Katie Ward, Non-Profit Resources, Tips|Comments Off on New Year’s Resolutions for Non-profits

Using Your Event to Enhance Social Media Engagement

Social media. We all know how important it is. By now it’s been engrained in our brains as an essential tool for communications and marketing. It’s not breaking news that these platforms are changing our relationship with audiences and creating new opportunities for engaging with them. Social media is about people – connecting and […]

By |December 4th, 2013|Blog, Event Management, Social Media, Strategy, Tips, Web|Comments Off on Using Your Event to Enhance Social Media Engagement

The Risks of Cause Marketing for Your Non-Profit

While in my previous blog entry about Cause Marketing I shared some of the potential benefits of cause marketing, don’t be naïve to think that there are not significant risks associated with this strategy as well. And they must be weighed when deciding to enter this type of relationship.
 

First you must choose the right […]

By |August 31st, 2013|Blog, Branding, Branding and Communications, Debbie Nelson, Non-Profit Resources, Strategy, Tips|Comments Off on The Risks of Cause Marketing for Your Non-Profit

The Benefits of Cause Marketing for Your Non-Profit

Working with non-profits on a daily basis, I am often asked to explain the concept of cause marketing. Once an organization understands that there may be a financial upside to this strategy they immediately follow up with this next question; “Describe all of the potential benefits of entering into this type of relationships?”

Cause marketing […]

By |August 19th, 2013|Blog, Branding, Branding and Communications, Non-Profit Resources, Strategy, Tips|Comments Off on The Benefits of Cause Marketing for Your Non-Profit

Non-Profit Reading Proves to be a Force for Good

The long rainy Fourth of July weekend off from DNA Creative Communications gave me time to catch up on my non-profit reading. You know, the tower of books on my bedside table that I have deemed of the ultimate worth, the books I want to savor. However, by the time I am setting my […]

By |July 9th, 2013|Non-Profit Resources, Nonprofit Seminars, Tips|Comments Off on Non-Profit Reading Proves to be a Force for Good

Branding 101: When Brand Experts Are Needed

Proper branding is essential for the success of a company and often presents itself as a much easier task than it truly is. Developing or redeveloping a company brand requires extensive research and prior knowledge in the branding world and is therefore not always a project of the business owner themselves, but rather a […]

By |March 15th, 2013|Blog, Branding, Branding and Communications, How To, Strategy, Tips|Comments Off on Branding 101: When Brand Experts Are Needed

Preparing for Your First Internship

An internship was once seen as a way to “get your foot in the door” in your particular area of interest. They were unpaid, rarely competitive, and consisted of mundane tasks such as getting coffee and making photocopies. If the opportunity didn’t present itself, one entered the career search with only a degree in […]

By |March 11th, 2013|Blog, How To, Public Relations, Tips|Comments Off on Preparing for Your First Internship

Essential Technology for a PR Professional

One of the main roles of a public relations professional is to be up-to-date and in the know about the most current media technology. By being aware of the latest trends, and knowing how to utilize them, you can put yourself and your organization ahead of the game. These abilities will make you an […]

By |March 4th, 2013|Blog, Public Relations, Tips|Comments Off on Essential Technology for a PR Professional

Essential Components of a Media Press Kit

Knowing the basic materials and components to include in your nonprofit’s media press kit can help your organization put its best face forward when it comes to the public relations arena.

The first and most important element is to have your background information and supporting materials organized, updated and ready to send, print, or release […]

By |March 1st, 2013|Blog, Public Relations, Tips|Comments Off on Essential Components of a Media Press Kit

More Resources for Women-Owned Businesses

As a woman-owned firm, DNA is committed to the success and well-being of all women across South Carolina. We have compiled the following list of resources for women business owners and hope that you will find them helpful. Please contact us for more information and tips on how to grow and promote your business.

1.       […]

By |January 1st, 2013|Blog, Tips|Comments Off on More Resources for Women-Owned Businesses

Crisis Communications 101

Learning how to effectively manage and communicate during an emergency or a crisis is essential for the success of each organization. A well-developed crisis communications plan can make the process smoother and help guide the leadership and staff of an organization through a potential crisis. Even though in most organizations only a few people […]

By |December 31st, 2012|Blog, Crisis Communication, Non-Profit Resources, Strategy, Tips, Yolina Nenov|Comments Off on Crisis Communications 101

10 Steps to a Good Press Release

Hosting an event? Wondering how to promote it? A press release is one of the best and most cost-effective ways to promote a campaign or an event or to raise awareness about an issue. A well-written press release can be very effective in helping you spread your message and educate the community about your […]

By |December 30th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources, Tips, Yolina Nenov|Comments Off on 10 Steps to a Good Press Release

How to Write an Effective Press Release

In the public relations field we know that press releases are an integral part of what we do. We are constantly sending press releases to media outlets to inform them of something newsworthy – an event, a new product or program, an award recognition, etc. Press releases are sent with the goal of generating […]

By |December 28th, 2012|Blog, Non-Profit Resources, Tips|Comments Off on How to Write an Effective Press Release

Ways to Give Back this Holiday : Free Ideas for Causes

Start a petition. Become an advocate.
Sign your name to a cause at change.org.

As evidenced throughout our entire ‘Tis the Season blog series so far, the opportunity to make a difference lies in many places–and is sometimes no further than a mouse click away.

Not only has technology interconnected our world more than ever before—it’s also […]

By |December 20th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Causes

Ways to Give Back this Holiday : Free Ideas for Creatives

Be Crafty, Creative AND Charitable!
Whether it’s Pinterest-inspired or an item you’ve created for years, making a craft for charity is an extra special way to give back that doesn’t involve cash. Not only is donating handmade items a personally rewarding way to give of your time and talents—it’s also a highly coveted form of […]

By |December 14th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Creatives

Ways to Give Back this Holiday : Free Ideas for Enviromentalists

Start a new habit to protect our local environment
Your small everyday changes can have a great impact. During the holidays, households have a tendency to use more water and energy, as well as produce more waste. Evidenced by ornate Christmas lights and decorations, holiday meals, wrapped presents and warm homes, many of us celebrate […]

By |December 12th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Enviromentalists

Ways to Give Back this Holiday : Free Ideas to Say Thanks

Write or Contact a Mentor
In 10 seconds or less, you can probably think of someone special in your life—a teacher, neighbor, relative, friend or coach—who has helped shape you into the person you are today. Simply put, that person was (and perhaps still is!) a mentor to you.

Maybe it’s someone who gave you reassurance […]

By |December 11th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas to Say Thanks

Ways to Give Back this Holiday : Free Ideas for Gardeners

Start (or join!) a Community Garden.
As suggested by its name, a community garden is a piece of land gardened by a group of people. Moreover, regardless of its size or location, every community garden has one common goal: to produce food, flowers and/or herbs for nearby friends, families and neighbors that need them most. […]

By |December 10th, 2012|Blog, Strategy, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Gardeners

Ways to Give Back this Holiday : Free Ideas to Join

Register for Organ Donation
During the holidays, we give gifts to show we care – and what could show you care more than the gift of life? According to Donate Life America, there are more than 115,000 people in the United States currently waiting for an organ transplant. An average of 18 people die every day […]

By |December 7th, 2012|Blog, Greenville Nonprofits, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas to Join

Six Ways to Make Your Nonprofit Event a Success

A nonprofit organization can utilize a special event as a tool for fundraising or raising awareness of its mission in the community – but events are time and money consuming. Following guidelines throughout the planning process can help make your event a success by streamlining the focus of the organization.

To hold a successful event, […]

By |December 7th, 2012|Blog, Event Management, Non-Profit Resources, Strategy, Tips|Comments Off on Six Ways to Make Your Nonprofit Event a Success