Strategy

6 Fundraising Mistakes Nonprofits Make with Their Donors

The strength and wellbeing of a nonprofit organization relies on the effectiveness of its fundraising efforts. Most nonprofits are passionate about their cause and eager to make an impact. However, when you’re trying to accomplish big things, mistakes are easy to make. Fundraising is hard work and making mistakes is inevitable, but you can […]

By |April 7th, 2014|How To, Non-Profit Resources, Strategy, Tierney Gallagher, Tips|Comments Off on 6 Fundraising Mistakes Nonprofits Make with Their Donors

How Nonprofit Technology Trends will Impact Fundraising in 2014

New technologies are transforming the way organizations fundraise and engage with donors. Nonprofit technologies will continue to evolve this year, opening up opportunities for organizations to use new tools and strategies to enhance donor communication and gain support. The future of fundraising will be focused on providing donors with easy and accessible ways to […]

By |March 3rd, 2014|Non-Profit Resources, Strategy|Comments Off on How Nonprofit Technology Trends will Impact Fundraising in 2014

Finding Opportunities for Growth is Part of a Successful Strategy

Over the course of the next couple of months, I plan to share some of the insights I gain through my graduate studies at Columbia College. The M.A. in Organizational Change and Leadership has been truly transformational for me so far and I hope to be able to pass on some of the lessons […]

By |February 12th, 2014|Blog, Non-Profit Resources, Strategy, Yolina Nenov|Comments Off on Finding Opportunities for Growth is Part of a Successful Strategy

Using Your Event to Enhance Social Media Engagement

Social media. We all know how important it is. By now it’s been engrained in our brains as an essential tool for communications and marketing. It’s not breaking news that these platforms are changing our relationship with audiences and creating new opportunities for engaging with them. Social media is about people – connecting and […]

By |December 4th, 2013|Blog, Event Management, Social Media, Strategy, Tips, Web|Comments Off on Using Your Event to Enhance Social Media Engagement

The Non-profit Press Conference: “Will you be on the 6:00 news?”

Do you remember the classic movie line “If you build it, he will come” from the 1989 American fantasy-drama, Field of Dreams? Farmer Ray Kinsella, played by Kevin Costner, hears a voice and sees a baseball diamond where his cornfield stands. The “he” that is being referred to is none other than Pickens-born, […]

By |September 30th, 2013|Blog, Crisis Communication, Debbie Nelson, Greenville Nonprofits, How To, Non-Profit Resources, Public Relations, Strategy|Comments Off on The Non-profit Press Conference: “Will you be on the 6:00 news?”

The Importance of Social Media Listening

With today’s technological advances, communications professionals can “listen” with more than just their ears.

Social media provides those in the public relations field with information we couldn’t gather in traditional ways, such as time of day, day of week, demographics, and negative and positive correlations. Certain programs have enhanced the insights we use to […]

By |September 17th, 2013|Blog, News, Social Media, Strategy, Web|Comments Off on The Importance of Social Media Listening

The Risks of Cause Marketing for Your Non-Profit

While in my previous blog entry about Cause Marketing I shared some of the potential benefits of cause marketing, don’t be naïve to think that there are not significant risks associated with this strategy as well. And they must be weighed when deciding to enter this type of relationship.
 

First you must choose the right […]

By |August 31st, 2013|Blog, Branding, Branding and Communications, Debbie Nelson, Non-Profit Resources, Strategy, Tips|Comments Off on The Risks of Cause Marketing for Your Non-Profit

The Benefits of Cause Marketing for Your Non-Profit

Working with non-profits on a daily basis, I am often asked to explain the concept of cause marketing. Once an organization understands that there may be a financial upside to this strategy they immediately follow up with this next question; “Describe all of the potential benefits of entering into this type of relationships?”

Cause marketing […]

By |August 19th, 2013|Blog, Branding, Branding and Communications, Non-Profit Resources, Strategy, Tips|Comments Off on The Benefits of Cause Marketing for Your Non-Profit

Branding 101: When Brand Experts Are Needed

Proper branding is essential for the success of a company and often presents itself as a much easier task than it truly is. Developing or redeveloping a company brand requires extensive research and prior knowledge in the branding world and is therefore not always a project of the business owner themselves, but rather a […]

By |March 15th, 2013|Blog, Branding, Branding and Communications, How To, Strategy, Tips|Comments Off on Branding 101: When Brand Experts Are Needed

Crisis Communications 101

Learning how to effectively manage and communicate during an emergency or a crisis is essential for the success of each organization. A well-developed crisis communications plan can make the process smoother and help guide the leadership and staff of an organization through a potential crisis. Even though in most organizations only a few people […]

By |December 31st, 2012|Blog, Crisis Communication, Non-Profit Resources, Strategy, Tips, Yolina Nenov|Comments Off on Crisis Communications 101

Ways to Give Back this Holiday : Free Ideas for Gardeners

Start (or join!) a Community Garden.
As suggested by its name, a community garden is a piece of land gardened by a group of people. Moreover, regardless of its size or location, every community garden has one common goal: to produce food, flowers and/or herbs for nearby friends, families and neighbors that need them most. […]

By |December 10th, 2012|Blog, Strategy, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Gardeners

Six Ways to Make Your Nonprofit Event a Success

A nonprofit organization can utilize a special event as a tool for fundraising or raising awareness of its mission in the community – but events are time and money consuming. Following guidelines throughout the planning process can help make your event a success by streamlining the focus of the organization.

To hold a successful event, […]

By |December 7th, 2012|Blog, Event Management, Non-Profit Resources, Strategy, Tips|Comments Off on Six Ways to Make Your Nonprofit Event a Success

Ways to Give Back this Holiday : Free Ideas for Conversations

Visit with Our Senior Citizens.

For many of us, the holiday season means a time for celebrations, family gatherings and fun memories. However, for senior citizens living by themselves, in a nursing home facility or within Hospice care, the holidays can be a somewhat lonely time of the year.To alleviate this, many senior centers and […]

By |December 6th, 2012|Blog, Strategy, Tips|Comments Off on Ways to Give Back this Holiday : Free Ideas for Conversations

It’s a BRAND New World

PUBLISHED IN BELLE MAGAZINE IN OCTOBER 2011
By Merry Mac Miller, DNA Creative Communications 

With more than 1.5 million nonprofits in the world, the surest way to stand out among the masses is through the strength of your brand. Effective branding has unmatchable value. Organizations with a strong brand stand out as credible, authentic and worth […]

By |October 15th, 2011|Branding, Branding and Communications, Non-Profit Resources, Social Media, Strategy, Tips|Comments Off on It’s a BRAND New World

The Sponsorship Tango

PUBLISHED IN GREENVILLE BUSINESS MAGAZINE IN OCTOBER 2009

By Laura Haight

First there’s something that just catches your eye. Then there’s that feeling that you share something special. Eventually, you come together and – with luck – find your needs fulfilled. Romance? No. But it is about passion.

“We do sponsorships for things we feel passionate about,” […]

By |October 15th, 2009|Blog, Strategy, Tips|Comments Off on The Sponsorship Tango