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Good Thinking

PUBLISHED IN TOWN MAGAZINE IN NOVEMBER 2011

In the current climate, it’s easy for businesses to be focused on making profit. But for Debbie Nelson, the foundation of her company is to support the community that has helped her business to thrive. The Center for Development Services, the American Heart Association – Upstate, SC and […]

By |November 15th, 2011|Blog, News|Comments Off on Good Thinking

DNA to Host Public Relations Workshop for Nonprofits

DNA Creative Communications (DNA) continues its 2011 “Shine the Light on Your Nonprofit” educational series with its fourth and final session of the year, “Power Surge: ‘Pitching Your PR’ Bootcamp.” The seminar will take place on November 16, from 8:30 a.m. to 12:30 p.m. at CU-ICAR, located at 4 Research Drive in Greenville. Registration is currently […]

By |November 1st, 2011|Nonprofit Seminars, Press Releases|Comments Off on DNA to Host Public Relations Workshop for Nonprofits

It’s a BRAND New World

PUBLISHED IN BELLE MAGAZINE IN OCTOBER 2011
By Merry Mac Miller, DNA Creative Communications 

With more than 1.5 million nonprofits in the world, the surest way to stand out among the masses is through the strength of your brand. Effective branding has unmatchable value. Organizations with a strong brand stand out as credible, authentic and worth […]

By |October 15th, 2011|Branding, Branding and Communications, Non-Profit Resources, Social Media, Strategy, Tips|Comments Off on It’s a BRAND New World

New Facebook, New Insight. Keep Calm and Carry On!

The countless updates to Facebook over the past few weeks might make you weary–until you realize the tremendous potential storehouse of knowledge they are providing. Here’s a step-by-step guide to help you navigate the new revisions–keep reading to see how beneficial they will be for your nonprofit!

Note: The new Page Insights are initially being […]

By |October 11th, 2011|Blog|Comments Off on New Facebook, New Insight. Keep Calm and Carry On!

DNA Helps Nonprofits Maximize Their Brand Power

DNA Creative Communications (DNA) hosted “Brand Control: Harnessing the Power of Your Message” at the University Center of Greenville last week. The workshop was the third session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series.  More than 60 representatives from nonprofits across the Upstate attended the seminar which stressed the importance […]

By |September 27th, 2011|Blog, Nonprofit Seminars, Press Releases|Comments Off on DNA Helps Nonprofits Maximize Their Brand Power

How to Strengthen (Not Stifle!) Your Brand Through Social Media

 

Every day new online and mobile sites are born through social media, and every day, organizations are springing to be the first to reach across these channels to gain one more new follower, believer or donator. Undoubtedly, this new media has given tangible meaning to the words ‘brand ambassador’ and ‘audience interaction.’

In fact, in […]

By |September 14th, 2011|Blog|Comments Off on How to Strengthen (Not Stifle!) Your Brand Through Social Media

Code with a Cause: How Quick Response (QR) Codes are Reshaping Cause Marketing

QR codes are spreading like wildfire within marketing and advertising campaigns. They’re fast, easy—and FREE! According to a recent study, in June of this year more than 14 million consumers scanned a QR code using their cell phone. So, what is it about a black and white code that could potentially change the face […]

By |August 24th, 2011|Blog|Comments Off on Code with a Cause: How Quick Response (QR) Codes are Reshaping Cause Marketing

DNA Welcomes Miller to Team

DNA Creative Communications (DNA) is pleased to welcome a new addition to their team, Merry Mac Miller of Lakeland, FL. Miller is a recent graduate of Clemson University with a Bachelor’s degree in Political Science and a Minor in Legal Studies.

She comes to DNA as an intern this fall, intending to expand her communications […]

By |August 22nd, 2011|Blog, Press Releases|Comments Off on DNA Welcomes Miller to Team

To Buy or Not To Buy? Unraveling the web of Facebook Analytics tools

In today’s competitive market there’s nothing advertisers and e-marketing gurus are talking about more than the social wonders of Facebook marketing. As a brand, business, or organization, it gives you a platform to interact with fans, reiterate your branding, and build rapport. But what do all of those hours spent building your social media […]

By |August 16th, 2011|Blog|Comments Off on To Buy or Not To Buy? Unraveling the web of Facebook Analytics tools

Hit Your Target: How To Reach A Specific Audience on Facebook

It’s no secret that social media has emerged as one of the primary marketing tools for companies and organizations. It provides an interactive experience between marketers and consumers, as well as exposure that, with the proper implementation, can be endless. One of the most attractive qualities about social media is its ability to span […]

By |August 5th, 2011|Blog|Comments Off on Hit Your Target: How To Reach A Specific Audience on Facebook

Immedion Creates Perfect Atmosphere for Web Fusion

Rob Moser, COO of Immedion LLC, welcomes guests to “Web Fusion: Tracking and Training Your Visitors”  The 2011 “Shine the Light on Your Nonprofit” seminar series continued on July 20th with “Web fusion: Tracking and Training Your Visitors.” Attendees mixed, mingled, and learned all about improving their web presence. The seminar was held […]

By |July 26th, 2011|Blog, Nonprofit Seminars|Comments Off on Immedion Creates Perfect Atmosphere for Web Fusion

DNA Hosts Seminar to Help Nonprofits with Web Strategy

DNA Creative Communications (DNA) hosted “Web Fusion: Tracking and Training your Visitors” on July 20th at Immedion LLC. This half day workshop was the second session of DNA’s 2011 “Shine the Light on Your Nonprofit” educational series. Over 45 representatives from nonprofits across South Carolina attended the seminar which stressed the importance of creating […]

By |July 21st, 2011|Nonprofit Seminars, Press Releases|Comments Off on DNA Hosts Seminar to Help Nonprofits with Web Strategy

Beyond the Basics: Add Value to Your Website

Your website is important and is the key to activating your audience. Therefore, you must take a critical look to determine if it actually meets the needs of its visitors. As an extension of your brand, it should visually reflect your organization’s logo and your mission throughout the pages. What is the exact purpose […]

By |July 15th, 2011|Blog, Nonprofit Seminars|Comments Off on Beyond the Basics: Add Value to Your Website

What Does Your Website Say About You?

Where is the first place people go to learn about your organization? Here is a hint: it’s not the yellow pages, at least not the paper ones. In this digital age, you can expect that someone interested in your organization will first and foremost go to your website. This is why it is crucial […]

By |July 11th, 2011|Blog|Comments Off on What Does Your Website Say About You?

Emily Kosa Sheds Some Light on Event Branding

At the first session of the 2011 Shine the Light on Your Nonprofit seminar series, our expert panel discussed how to make events special. Our own Emily Kosa gave some great advice about keeping your branding consistent and infusing your organization’s DNA into every aspect of your event. At our seminar, we played off of the […]

By |July 8th, 2011|Blog|Comments Off on Emily Kosa Sheds Some Light on Event Branding

Choosy Moms Choose Facebook

From mom-and-pop shops to fortune 500 companies, almost every organization has a Facebook page . . . and rightfully so. Social Media is an outlet to engage consumers, foster brand loyalty, and drive sales. A recent study shows that 1 facebook fan translates to 20 additional visits to the company’s website. It is no […]

By |June 28th, 2011|Blog|Comments Off on Choosy Moms Choose Facebook

American Advertising Federation Intern Visits DNA Office

Today, Alexis Mood, an intern for the American Advertising Federation came to DNA Creative Communications to see what we do. She shadowed each of us and got a taste of what it is like to work at a communications firm. To learn more about Alexis and her AAF internship click here.Thanks for coming Alexis! […]

By |June 15th, 2011|Blog|Comments Off on American Advertising Federation Intern Visits DNA Office

Event Planning In Action

Our most recent Shine the Light on Your Nonprofit session was on special event planning and it was a lot of fun hearing about other events from the panelists and audience members. We also wanted to share an upcoming event we’re working on that we get pumped about!

Project Rx: A River Remedy is a […]

By |June 8th, 2011|Blog|Comments Off on Event Planning In Action

A Little Creativity Goes A Long Way

At DNA, we like to have fun with what we do. And sometimes getting crafty over extravagant can result in more solid branding and less expenses. If you had a chance to attend our recent nonprofit Special Event Planning seminar from our Shine the Light on Your Nonprofit series, you’ll recognize our example.

When thinking […]

By |May 27th, 2011|Blog, Nonprofit Seminars|Comments Off on A Little Creativity Goes A Long Way

Zen of Greenville

Recently, DNA hosted an educational seminar for nonprofits as part of the 2011 Shine the Light on Your Nonprofit series at Zen of Greenville. Zen’s gallery-like decor was the perfect backdrop for our panelist discussion, “Creative Therapy: Making Your Event Feel Special.” This versatile modern space made our event truly special and we would […]

By |May 25th, 2011|Blog, Nonprofit Seminars|Comments Off on Zen of Greenville

DNA Kicks Off 2011’s Shine the Light on Your Nonprofit Series

DNA Creative Communications (DNA) held an educational marketing session for nonprofits, “Creative Therapy: Making Events Feel Special” on May 24, 2011 at Zen of Greenville. This session was the first of the 2011 “Shine the Light on Your Nonprofit” series.  More than 70 representatives from local nonprofits attended to learn effective planning, event logistics, […]

By |May 25th, 2011|Nonprofit Seminars, Press Releases|Comments Off on DNA Kicks Off 2011’s Shine the Light on Your Nonprofit Series

TechSoup Helps Nonprofits Help Others

With limited budgets and staff, many nonprofit organizations simply do not have the resources they need to keep up with evolving technology. Whether they’re underfunded or understaffed, many see technology as a barrier instead of the asset it truly is. TechSoup.org is a website dedicated to assisting non-profits reach their full potential by providing […]

By |May 18th, 2011|Blog|Comments Off on TechSoup Helps Nonprofits Help Others

Happy 80th Birthday Branding!

On May 13th 1931, at Proctor and Gamble’s offices in Cincinnati, Neil McElroy crafted an internal memorandum that would shape the American marketing industry.  His three page memo was written to persuade executives to hire two more people to assist with his account, the Camay Soap brand. What came out of this document was […]

By |May 13th, 2011|Blog|Comments Off on Happy 80th Birthday Branding!

Introducing: Creative Therapy Panelist – Mary Ellington Johnson

Mary works with nonprofits to assist in fundraising needs, and help with grant-writing. Other services provided include event management, strategic planning, and other areas of fund development such as annual campaigns, capital campaigns, and event sponsorship, as well as speaking or teaching fundraising related subjects through the master’s level.

By |May 10th, 2011|Blog, Nonprofit Seminars|Comments Off on Introducing: Creative Therapy Panelist – Mary Ellington Johnson

Introducing: Creative Therapy Panelist – Jacqui Bomar

For more than 25 years, Jacqui Bomar’s passion has been creating events that attract and entertain tens of thousands of people. She’s planned grand openings for major convention centers and has managed conventions in cities like Prague and London.  Although Bomar’s career has brought her all over the world, today her energy is directed […]

By |May 6th, 2011|Blog, Nonprofit Seminars|Comments Off on Introducing: Creative Therapy Panelist – Jacqui Bomar