Non-Profit Resources

5 Resources for Nonprofit Organizations

DNA Creative Communications believes in collaborating with other organizations that influence and change our community and our industry in positive ways. Listed below are several professional organizations that your nonprofit may benefit from.

1.   The South Carolina Association of Nonprofits (SCANPO) is a statewide membership organization that strengthens nonprofits through board and professional development, collaborative work […]

By |November 1st, 2012|Blog, Non-Profit Resources|Comments Off on 5 Resources for Nonprofit Organizations

Book Review – The Truth About What Nonprofit Boards Want: The Nine Little Things That Matter Most

At the heart of every nonprofit, there is a board of directors that is vital in keeping the organization alive. In The Truth About What Nonprofit Boards Want, June Bradham interviews board members from around the world about what makes them eager to join a board and help make an organization successful.

Bradham reveals the […]

By |October 13th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – The Truth About What Nonprofit Boards Want: The Nine Little Things That Matter Most

Branding 101: Distribute a Detailed Brand Guide

The brand guide outlines the detailed standards and regulations of your brand. This should be distributed to anyone who is associated with your brand to ensure they represent your organization with integrity. Any uses outside of the brand guide will devalue your visual and verbal style. By distributing a brand guide to your staff, […]

By |September 19th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: Distribute a Detailed Brand Guide

Branding 101: Provide Materials to Your Brand Ambassadors

Once you have a well-developed, consistent, accurate representation of your organization, what do you do with it? There are many outlets for your brand display. Use it consistently across all mediums—websites, promotional materials, signage, ads, social media. Still, an often forgotten but effective form of brand exposure is word-of-mouth, and who better to spread […]

By |September 18th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: Provide Materials to Your Brand Ambassadors

Branding 101: How to Promote Your Nonprofit with Copywriting

Once you have a clear, consistent visual presence, you’re on the right track – but looking great is only valuable if you sound great too. Consistent messaging that is aligned with your brand’s look is the second piece of the puzzle. Regardless of what type of organization you are, your messaging should be four […]

By |September 17th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: How to Promote Your Nonprofit with Copywriting

Branding 101: Design a Distinctive Logo for Your Brand

“As the cornerstone of brand identity, a good logo helps set the stage for the development of a successful and long-lasting brand.”
– Logobird Design Studio, London

It’s likely that the first thing that comes to mind when you think about your brand is its visual appearance. When creating your visuals, think about what you want […]

By |September 14th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: Design a Distinctive Logo for Your Brand

Branding 101: Determine Your Nonprofit Brand Identity

Properly executed, branding is one of the most powerful tools your organization possesses. But you must first understand what a brand is.

What is a brand?

A brand is more than a logo or tagline – it’s the essence of your organization. It is the relationship you have with your customers. Your brand should elicit an […]

By |September 13th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources|Comments Off on Branding 101: Determine Your Nonprofit Brand Identity

Book Review – Switch: How to Change Things When Change is Hard

In Switch: How to Change Things When Change is Hard, Chip and Dan Heath discuss the problems that arise when your rational mind and emotional mind conflict with one another.

The Heath brothers employ an analogy used by University of Virginia psychologist Jonathan Haight – our emotional side is an Elephant and our rational side […]

By |August 30th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Switch: How to Change Things When Change is Hard

Book Review – Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

In the introduction to Robin Hood Marketing, Katya Andresen opens with an experience that changed how she thought about marketing. She saw a nonprofit organization taking a business-minded, results-oriented approach to its cause – as most corporations do – and saw its success.

The book focuses on “approaching social good with a marketing mentality borrowed […]

By |July 27th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Book Review – Toxic Charity: How Churches and Charities Hurt Those They Help

“When we do for those in need what they have the capacity to do for themselves, we disempower them,” says Robert D. Lupton, author of Toxic Charity.

He says that through America’s efforts to eliminate poverty – entitlements, programs and charities – we have succeeded only in creating a permanent underclass. Lupton believes the problem […]

By |July 3rd, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Toxic Charity: How Churches and Charities Hurt Those They Help

What Would Aristotle Teach Us About Fundraising?

Donors don’t give to institutions. They invest in ideas and people in whom they believe. When establishing your fundraising goals, you must first consider how to gain donors’ trust and demonstrate the value of your mission.

It is important to be able to show the immediate as well as long-term impact of donors’ contributions. Whether […]

By |June 13th, 2012|Blog, Non-Profit Resources, Tips|Comments Off on What Would Aristotle Teach Us About Fundraising?

Book Review – Generations: The Challenge of a Lifetime for Your Nonprofit

In Generations, Peter C. Brinckerhoff addresses the challenges that nonprofits face as the Baby Boomers are preparing to retire. It aims to make sure that nonprofits have a plan to replace the Boomers, to relate to the younger generations (GenX and Gen@) serving as employees, volunteers and donors and to adjust its outreach accordingly.

Brinckerhoff […]

By |June 4th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Generations: The Challenge of a Lifetime for Your Nonprofit

Book Review – Made to Stick

In Made to Stick, brothers Chip and Dan Heath discuss why some ideas are instantly struck to one’s memory, while others fade away as quickly as they came.

They offer six principles of “sticky” ideas – ideas that are understandable, memorable and effective in changing thought or behavior. Their theory of SUCCESsful idea qualities (simplicity, […]

By |May 15th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Made to Stick

Book Review – 101 Social Media Tactics for Nonprofits

101 Social Media Tactics for Nonprofits, by Melanie Mathos and Chad Norman, features action-based plans that nonprofits can implement right away, with most featured resources being free (i.e. Facebook, Twitter, YouTube). The authors divide the tactics into five key categories: setup, communicate, engage, fundraise and measure.

Each tactic takes you step by step through what tools you’ll […]

By |April 24th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – 101 Social Media Tactics for Nonprofits

Book Review – The Jossey-Bass Guide to Strategic Communications for Nonprofits

The Jossey-Bass Guide, written by Kathy Bonk, Henry Griggs and Emily Tynes, is a step-by-step guide to working with the media to: generate publicity, enhance fundraising, build membership, change public policy and handle crises.

This guide takes you through the barriers to an effective communications plan – and how to overcome those barriers – and […]

By |March 2nd, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – The Jossey-Bass Guide to Strategic Communications for Nonprofits

It’s a BRAND New World

PUBLISHED IN BELLE MAGAZINE IN OCTOBER 2011
By Merry Mac Miller, DNA Creative Communications 

With more than 1.5 million nonprofits in the world, the surest way to stand out among the masses is through the strength of your brand. Effective branding has unmatchable value. Organizations with a strong brand stand out as credible, authentic and worth […]

By |October 15th, 2011|Branding, Branding and Communications, Non-Profit Resources, Social Media, Strategy, Tips|Comments Off on It’s a BRAND New World

Lighting the Way

PUBLISHED IN GREENVILLE BUSINESS MAGAZINE IN DECEMBER 2010

By Nichole Livengood 

DNA Creative Communications Shines the Light on Local Nonprofits

DNA Creative Communications wrapped up their “Shining the Light on Your Nonprofit” series on November 11th at the University Center of Greenville with “Re-Energizing Your Event Planning.” Around 100 representatives from area nonprofits attended the last of […]

By |December 15th, 2010|Blog, News, Non-Profit Resources|Comments Off on Lighting the Way

Ballpark Budgeting for Special Events

When starting to plan a special event, the task in front of you can seem daunting. Even if you are a seasoned planning pro, each event takes its own identity, and it can feel like you are starting from scratch.

One of the most difficult and often most limiting factors for an event is the […]

By |November 15th, 2009|Blog, Non-Profit Resources, Tips|Comments Off on Ballpark Budgeting for Special Events

Begin with the End in Mind

PUBLISHED IN GREENVILLE BUSINESS MAGAZINE IN OCTOBER 2009

A good formula for a successful event starts at the very beginning. It’s important to take the time to develop a clear concept of what your event is and what it should do for your organization or company. Simply having identified goals can save you a lot […]

By |October 15th, 2009|Blog, Non-Profit Resources, Tips|Comments Off on Begin with the End in Mind