Non-Profit Resources

Embrace Technology…But Not Too Much!

Technology is a widely discussed topic in both the corporate and nonprofit sectors. It affects the daily operations of every company and organization. But it also affects what is called organizational culture. This is defined as a system of assumptions, values, and beliefs that shape how employees behave in organizations. In today’s world, it […]

By |July 6th, 2016|Blog, Non-Profit Resources, Tips|Comments Off on Embrace Technology…But Not Too Much!

A New Perspective on Viral Fundraising

The craze of the ALS Ice Bucket Challenge may be winding down on your newsfeed, but its impact on nonprofit organizations across the globe is lasting.

Viral fundraising is nothing new. Nonprofits around the world have been producing viral fundraising campaigns for years now. So what makes the ALS Ice Bucket Challenge different?

The ALS Ice Bucket […]

By |September 15th, 2014|Blog, Fundraising, Non-Profit Resources|Comments Off on A New Perspective on Viral Fundraising

Embracing Collective Impact in the Nonprofit Sector

What is collective impact?
The term collective impact was coined in 2010 by John Kania and Mark Kramer to highlight the need for establishing a common agenda for solving challenging issues among various sectors.
“Collective Impact is the long-term commitment by a group of important actors from different sectors to a common agenda for solving a […]

By |August 21st, 2014|Blog, Non-Profit Resources|Comments Off on Embracing Collective Impact in the Nonprofit Sector

11 Twitter Tips Every Nonprofit Needs to Follow

In case you were born yesterday or have been living underground for the past decade, Twitter is kind of a big deal. Especially for nonprofits. Thanks to its awesome potential for relationship building, fundraising and marketing, Twitter has become a bustling network for organizations to connect with their target audiences and each other. It’s […]

By |April 28th, 2014|How To, Non-Profit Resources, Social Media, Web|Comments Off on 11 Twitter Tips Every Nonprofit Needs to Follow

6 Fundraising Mistakes Nonprofits Make with Their Donors

The strength and wellbeing of a nonprofit organization relies on the effectiveness of its fundraising efforts. Most nonprofits are passionate about their cause and eager to make an impact. However, when you’re trying to accomplish big things, mistakes are easy to make. Fundraising is hard work and making mistakes is inevitable, but you can […]

By |April 7th, 2014|How To, Non-Profit Resources, Strategy, Tierney Gallagher, Tips|Comments Off on 6 Fundraising Mistakes Nonprofits Make with Their Donors

6 Steps for Creating Videos to Tell Your Nonprofit’s Story

More than half of the content on the Internet today is video. If your nonprofit isn’t already using video to tell your story, you should be! Video is not only great for your fundraising efforts, it can also be used for marketing and awareness, member development and relations, and advocacy. Video storytelling engages viewers […]

By |March 24th, 2014|Branding, Branding and Communications, How To, Non-Profit Resources, Social Media|Comments Off on 6 Steps for Creating Videos to Tell Your Nonprofit’s Story

How Nonprofit Technology Trends will Impact Fundraising in 2014

New technologies are transforming the way organizations fundraise and engage with donors. Nonprofit technologies will continue to evolve this year, opening up opportunities for organizations to use new tools and strategies to enhance donor communication and gain support. The future of fundraising will be focused on providing donors with easy and accessible ways to […]

By |March 3rd, 2014|Non-Profit Resources, Strategy|Comments Off on How Nonprofit Technology Trends will Impact Fundraising in 2014

8 Social Media Trends for Nonprofits for 2014

No matter the size of your organization or the focus of its mission, social media is crucial to your success. Social media is a great way to build and maintain relationships with audiences, and taking advantage of emerging trends on these platforms can help your organization do great things for the community. Here are […]

By |February 24th, 2014|Blog, Non-Profit Resources, Social Media, Tierney Gallagher, Tips, Web|Comments Off on 8 Social Media Trends for Nonprofits for 2014

Finding Opportunities for Growth is Part of a Successful Strategy

Over the course of the next couple of months, I plan to share some of the insights I gain through my graduate studies at Columbia College. The M.A. in Organizational Change and Leadership has been truly transformational for me so far and I hope to be able to pass on some of the lessons […]

By |February 12th, 2014|Blog, Non-Profit Resources, Strategy, Yolina Nenov|Comments Off on Finding Opportunities for Growth is Part of a Successful Strategy

New Year’s Resolutions for Non-profits

A new year brings change and opportunity for people. They set “New Year’s Resolutions” for a healthier diet, to exercise more often, practice their religion, read more books, etc. But what about nonprofit organizations? What types of resolutions should they make for the New Year? We have a few ideas…

Join a networking or industry-related […]

By |December 31st, 2013|Blog, Katie Ward, Non-Profit Resources, Tips|Comments Off on New Year’s Resolutions for Non-profits

The Non-profit Press Conference: “Will you be on the 6:00 news?”

Do you remember the classic movie line “If you build it, he will come” from the 1989 American fantasy-drama, Field of Dreams? Farmer Ray Kinsella, played by Kevin Costner, hears a voice and sees a baseball diamond where his cornfield stands. The “he” that is being referred to is none other than Pickens-born, […]

By |September 30th, 2013|Blog, Crisis Communication, Debbie Nelson, Greenville Nonprofits, How To, Non-Profit Resources, Public Relations, Strategy|Comments Off on The Non-profit Press Conference: “Will you be on the 6:00 news?”

The Risks of Cause Marketing for Your Non-Profit

While in my previous blog entry about Cause Marketing I shared some of the potential benefits of cause marketing, don’t be naïve to think that there are not significant risks associated with this strategy as well. And they must be weighed when deciding to enter this type of relationship.
 

First you must choose the right […]

By |August 31st, 2013|Blog, Branding, Branding and Communications, Debbie Nelson, Non-Profit Resources, Strategy, Tips|Comments Off on The Risks of Cause Marketing for Your Non-Profit

The Benefits of Cause Marketing for Your Non-Profit

Working with non-profits on a daily basis, I am often asked to explain the concept of cause marketing. Once an organization understands that there may be a financial upside to this strategy they immediately follow up with this next question; “Describe all of the potential benefits of entering into this type of relationships?”

Cause marketing […]

By |August 19th, 2013|Blog, Branding, Branding and Communications, Non-Profit Resources, Strategy, Tips|Comments Off on The Benefits of Cause Marketing for Your Non-Profit

Non-Profit Reading Proves to be a Force for Good

The long rainy Fourth of July weekend off from DNA Creative Communications gave me time to catch up on my non-profit reading. You know, the tower of books on my bedside table that I have deemed of the ultimate worth, the books I want to savor. However, by the time I am setting my […]

By |July 9th, 2013|Non-Profit Resources, Nonprofit Seminars, Tips|Comments Off on Non-Profit Reading Proves to be a Force for Good

DNA Seminar Brings Funders and Non-Profits Together

Shine the Light on Your Non-profit 
DNA Creative Communications (DNA), in partnership with Hollingsworth Funds, Inc, the Community Foundation of Greenville and United Way of Greenville County, held an educational session, “The Funder/Grantee Dynamic: A Candid Conversation,” as a part of their “Shine the Light on Your Non-profit” series June 13 at the Kroc Community […]

By |June 17th, 2013|Blog, Greenville Nonprofits, Non-Profit Resources, Nonprofit Seminars|Comments Off on DNA Seminar Brings Funders and Non-Profits Together

The Role of Images in Non-Profit Marketing

Over the past few years, the way in which we absorb information has changed. This means that people are more prone to taking information visually as opposed to reading about it. Take for example the fact that more people nowadays are getting their news from the internet as opposed to purchasing a newspaper. What […]

By |May 31st, 2013|Blog, Non-Profit Resources|Comments Off on The Role of Images in Non-Profit Marketing

Ways to Celebrate Your Non-Profit’s Anniversary

It is the anniversary of your non-profit organization. This day commemorates all that you have accomplished since the day your staff opened its doors. It is also a testament of your perseverance in a tough economy where there is competing demand for limited resources, and it is also a signal of longevity, which to […]

By |May 1st, 2013|Blog, How To, Non-Profit Resources|Comments Off on Ways to Celebrate Your Non-Profit’s Anniversary

Nonprofit Matters: How to Align Your Business’ Philanthropy

As I sit down to write this month’s column I have decided to tackle a topic near and dear to my heart – philanthropy. According to Merriam Webster, philanthropy is a voluntary, organized effort intended for socially useful purposes. I particularly appreciate the use of the word “organized” in this definition.

My passion for philanthropy […]

By |February 28th, 2013|Blog, Greenville Nonprofits, Non-Profit Resources|Comments Off on Nonprofit Matters: How to Align Your Business’ Philanthropy

Crisis Communications 101

Learning how to effectively manage and communicate during an emergency or a crisis is essential for the success of each organization. A well-developed crisis communications plan can make the process smoother and help guide the leadership and staff of an organization through a potential crisis. Even though in most organizations only a few people […]

By |December 31st, 2012|Blog, Crisis Communication, Non-Profit Resources, Strategy, Tips, Yolina Nenov|Comments Off on Crisis Communications 101

10 Steps to a Good Press Release

Hosting an event? Wondering how to promote it? A press release is one of the best and most cost-effective ways to promote a campaign or an event or to raise awareness about an issue. A well-written press release can be very effective in helping you spread your message and educate the community about your […]

By |December 30th, 2012|Blog, Branding, Branding and Communications, Non-Profit Resources, Tips, Yolina Nenov|Comments Off on 10 Steps to a Good Press Release

How to Write an Effective Press Release

In the public relations field we know that press releases are an integral part of what we do. We are constantly sending press releases to media outlets to inform them of something newsworthy – an event, a new product or program, an award recognition, etc. Press releases are sent with the goal of generating […]

By |December 28th, 2012|Blog, Non-Profit Resources, Tips|Comments Off on How to Write an Effective Press Release

Six Ways to Make Your Nonprofit Event a Success

A nonprofit organization can utilize a special event as a tool for fundraising or raising awareness of its mission in the community – but events are time and money consuming. Following guidelines throughout the planning process can help make your event a success by streamlining the focus of the organization.

To hold a successful event, […]

By |December 7th, 2012|Blog, Event Management, Non-Profit Resources, Strategy, Tips|Comments Off on Six Ways to Make Your Nonprofit Event a Success

‘Tis the Season! Ways to Give Back that Don’t Involve Cash

As we ring in the holiday season, we also enter into the time of year where philanthropic giving traditionally reaches its highest levels. According to The Center on Philanthropy, the average person makes 24% of their annual charitable donations between Thanksgiving and New Year’s. Average donation amounts also tend to be higher per person […]

By |December 5th, 2012|Blog, Non-Profit Resources, Tips|Comments Off on ‘Tis the Season! Ways to Give Back that Don’t Involve Cash

DNA accepting applications for 2013 Live Here Give Here Program

DNA Creative Communications (DNA) is now welcoming applications for its 2013 LIVE HERE GIVE HERE (LHGH) pro-bono program. Through the year-long initiative, DNA donates its services to strategically support a nonprofit’s annual communications campaign.
“LHGH is much more than a pro-bono service; it’s a partnership,” noted Debbie Nelson, Principal and Founder of DNA. “As we […]

By |November 15th, 2012|Blog, Non-Profit Resources, Press Releases|Comments Off on DNA accepting applications for 2013 Live Here Give Here Program

Book Review – Shaping a Life of Significance for Retirement

In Shaping a Life of Significance for Retirement, R. Jack Hansen and Jerry P. Haas examine the personal aspects of transitioning from full-time work to part-time work or full retirement. The authors aim to bring to the light the issues of relationships, self-image and personal significance in retirement. They interviewed retirees about their own […]

By |November 15th, 2012|Blog, Non-Profit Resources|Comments Off on Book Review – Shaping a Life of Significance for Retirement