Debbie Nelson

Winners of SCPRSA Mercury Awards

DNA Creative Communications (DNA) received four awards at the last night’s South Carolina Public Relations Society of America (SCPRSA) Mercury Awards ceremony that was held in Charleston. DNA was recognized for their exceptional programs and projects they implemented for their clients over the 2013 year.

In the Mercury Award category, DNA was recognized with one award:

Integrated […]

By |April 25th, 2014|Blog, Debbie Nelson, Greenville Nonprofits, Press Releases|Comments Off on Winners of SCPRSA Mercury Awards

Join the Team for Safe Disposal of Medications

About a year ago, I was invited to an event celebrating the opening of the Early College at Greenville Technical College and I still remember the main message presented by the teachers: Teamwork makes the dream work! I also remember the students repeating this slogan together in one voice, making a promise to help […]

By |April 21st, 2014|Debbie Nelson, Greenville Nonprofits|Comments Off on Join the Team for Safe Disposal of Medications

The Non-profit Press Conference: “Will you be on the 6:00 news?”

Do you remember the classic movie line “If you build it, he will come” from the 1989 American fantasy-drama, Field of Dreams? Farmer Ray Kinsella, played by Kevin Costner, hears a voice and sees a baseball diamond where his cornfield stands. The “he” that is being referred to is none other than Pickens-born, […]

By |September 30th, 2013|Blog, Crisis Communication, Debbie Nelson, Greenville Nonprofits, How To, Non-Profit Resources, Public Relations, Strategy|Comments Off on The Non-profit Press Conference: “Will you be on the 6:00 news?”

The Risks of Cause Marketing for Your Non-Profit

While in my previous blog entry about Cause Marketing I shared some of the potential benefits of cause marketing, don’t be naïve to think that there are not significant risks associated with this strategy as well. And they must be weighed when deciding to enter this type of relationship.
 

First you must choose the right […]

By |August 31st, 2013|Blog, Branding, Branding and Communications, Debbie Nelson, Non-Profit Resources, Strategy, Tips|Comments Off on The Risks of Cause Marketing for Your Non-Profit

Non-Profit Funding in Greenville, SC

Over the years I have had the opportunity to sit on both sides of the funding conversation…funder and grantee. As I sit back and reflect on these interactions they could often be described as a well-choreographed dance. My motivation for writing today’s blog is to challenge our nonprofit funders and the organizations they support […]

By |July 23rd, 2013|Blog, Debbie Nelson, Greenville Nonprofits|Comments Off on Non-Profit Funding in Greenville, SC

Non-Profit Matters: Donating to Disasters – Don’t be Duped

As I contemplate writing my monthly UBJ column, I am hit with a flood of memories. The day is Thursday, September 21, 1989. My family is pulling out of our driveway on Sullivan’s Island along with our dog, Lacey, boxes of photos, suitcases of clothing, beloved stuffed animals and as many cherished mementos as […]

By |June 7th, 2013|Blog, Debbie Nelson|Comments Off on Non-Profit Matters: Donating to Disasters – Don’t be Duped