Background:
The Greenville Housing Fund (GHF) is a non-profit housing trust fund whose mission is to provide an additional source of funding to support the production of workforce and affordable housing for Greenville residents. Since 2008, DNA has been spreading the word about GHF's community programs, as well as developing the organization's Community Report and other supporting materials.

Goals:
To increase awareness of GHF's mission, available programs and financial assistance opportunities to the Greenville community-at-large through comprehensive public relations strategies.

DNA Results:
Since working with DNA, GHF has experienced a tremendous increase in recognition, with media coverage ranging from business briefs and organizational profiles to Opinion Editorials and full-color featured articles in some of the Upstate's premier publications. Through social media outlets and collateral materials, DNA utilizes a variety of additional channels to communicate with GHF's target audiences.