Background:
Asbury Hills, SC Camps and Retreat Ministries' (SCCRM) summer camp and retreat facility in Cleveland, SC, hosts hundreds of youth and adults annually for opportunities of fun, fellowship and faith. DNA developed the organization's brand, as well as a variety of materials focused on increasing awareness about the new facilities and promoting the camps and retreats opportunities provided by Asbury Hills. DNA also created a promotional video to debut to serve as a powerful introduction tool to new target audiences.

Goals:
Increase the number of summer campers attending summer camp; increase the number of retreat groups utilizing the new facilities; promote the new facilities to the United Methodist churches throughout the state of SC; increase interest among groups outside of the Methodist church; build positive attitudes about the facility and the new construction.

DNA Results:
SCCRM's 2010 campaign is off to a great start and welcoming new campers to make their mark.