Background:
The Alliance for Quality Education was a nonprofit organization seeking to collaborate with the community, educators and elected officials to support and strengthen public education and student achievement in Greenville County Schools. The organization was beginning an anniversary year and considering a brand change to better reflect the positive, supportive and open personality the organization sought to pervay.

Goals:
DNA worked with the Alliance for Quality Education Board through a variety of identity workshops to determine a new name, and subsequently launch a new logo and marketing materials.

DNA Results:
In September 2010, the new name Public Education Partners Greenville County was unveiled to several hundred of the organization's supporters during an annual event. DNA also launched the brand through various marketing pieces, including a brochure, letterhead package and print advertisements. The community feedback has been very positive of the new brand for Public Education Partners.